PPC Consultant for Shefford Businesses

When you need a strategy partner

Some businesses already have ads running — maybe in-house, maybe with an agency — but something feels off. Spend is high, ROI is low, or you’re not sure if your current setup is actually right for your business. That’s where I come in.

I work as a fractional consultant or strategy partner. I audit what you have, identify the gaps, and either hand you a roadmap or stay involved to make sure it gets executed. No full-service takeover needed; just expert guidance from someone who’s managed £2M+ in ad spend across every major category.

Typical consulting work

• Account audit — spot wasted spend, poor structure, tracking blindspots
• Strategy review — is your budget allocated to the right campaigns?
• Campaign optimisation — I show your current manager what to change
• Bid strategy — should you be manual, automated, or hybrid?
• Landing page review — driving traffic to the wrong pages is expensive
• Fractional management — I oversee the account 4–8 hours per week while your team handles day-to-day

How a consultation works

1. Review your current setupYou share your Google Ads account (read-only access) and I spend a few hours auditing: structure, keywords, bids, conversion tracking, creative performance.
2. Diagnostic callI walk you through the findings. What’s working, what’s not, and what’s costing you money that shouldn’t be.
3. Strategic recommendationsHere’s what to change, why, and in what order. I prioritise the highest-impact moves first.
4. Optional follow-upIf you want ongoing involvement, we set up fractional management hours or regular check-in calls.

Why fractional?

Bedfordshire and the London commuter belt are expensive markets for ads. Your CPCs are high, so every pound of ad spend needs to work hard. Fractional management means you’re not paying for a full-service relationship you don’t need — just expert oversight at a price that scales with your budget. Perfect if you have a capable team but need strategic guidance.