PPC Consultant for Thatcham Businesses

When You Need a PPC Consultant, Not an Agency

You’ve got someone running Google Ads—maybe it’s you, maybe it’s a junior hire, maybe it’s a generalist who juggles PPC alongside SEO. They’re doing something, but you’re not sure if it’s right. You don’t want to hand over the reins to an agency. You want someone to look you in the eye and tell you what’s actually happening.

That’s a consultant. I don’t take over. I don’t lock you into a retainer and make you dependent. I review your setup, identify what’s bleeding money, coach your team, and leave you stronger. Then I’m on-call if you need a second opinion.

What I Actually Look At

• Account structure. Are your ad groups logical? Are you bidding on the right keywords, or throwing money at vanity terms?
• Ad copy. Does it actually sell, or does it just exist? Are you A/B testing, or guessing?
• Tracking and attribution. Do you know what converts? Or are you optimising blindly?
• Budget efficiency. Is your spend going toward profitable channels, or are you padding out low-ROAS ad groups?
• Competitive landscape. Berkshire is expensive. Are you defending your best keywords?

The Honest Bit: Most Consultants Won't Tell You

Most consultants find a problem and immediately try to own the solution. It’s how they keep you paying. I won’t do that. If your current person is doing good work, I’ll tell you that. If your setup is actually solid and the issue is conversion optimisation (not ads), I’ll point you to a CRO expert instead. I’m here to tell you what’s true, not what’s profitable for me.

How Consulting Works

1. Call and scopeTell me what you’re running and what’s not working. I’ll outline what I need to review.
2. Deep auditI’ll pull your data, review performance, check tracking, and identify waste.
3. Consultation + roadmapI’ll present findings, walk through recommendations, and give you a clear action plan. Then you decide what to do.