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Every Google Ads Account Has Blind Spots

You’re running campaigns. You’re seeing impressions, clicks, maybe conversions. But somewhere in that account, money is vanishing. A keyword that shouldn’t exist. An audience targeting everyone at 3x bid. A conversion event that stopped firing three months ago. Broad match keywords eating your budget. An ad group so crowded it can’t tell what’s working.

You don’t see it because you’re inside it. An audit brings outside eyes. I’ll spend time in your account, pull performance data, and show you exactly where the leaks are.

What Gets Audited

Why Generic Audits Miss Everything

Most audit templates are one-size-fits-all: checklists, screenshots, boilerplate findings. They’re audits designed to look thorough, not to be thorough. I don’t do that. I’ll spend proper time in your account, understand your business goals, and tell you what actually matters for you. A £2,000 annual spend issue that’s buried in a £300k budget is worth fixing. The same issue in a £50k budget might be the make-or-break finding.

The Audit Process

  1. Briefing callWhat are your goals? What’s working? What are you worried about? I need context.
  2. Deep diveI’ll review every campaign, ad group, keyword, extension, audience, tracking event. I’ll pull performance data and identify patterns.
  3. Report + consultationYou’ll get a detailed report of findings, fixes, and priorities. Then we’ll talk through it on a call—no report-and-ghost.

No Obligation to Act

You get the findings. You decide what to do. If you want to fix it yourself, great. If you want help, I can quote a retainer or project work. But the audit stands alone—you own the insights.

Frequently asked questions

What does the audit cost?

I’ll quote based on account size and complexity. Call first, and I’ll give you a number. Typically £300–£1,500 depending on scope.

How long does an audit take?

Usually 5–10 hours of my time, spread over a week. The report comes within a week of my final deep dive. Then we schedule a call to walk through it.

What if my account is small?

Size doesn’t matter. A £500/month account can have the same structural problems as a £5,000 one. The audit scales to your spend level.

Is this audit specific to Thatcham, or just general?

It’s specific to your business and market. I’ll understand your competitive landscape (yes, Berkshire CPCs are high) and tailor findings accordingly.

What happens after the audit?

You get recommendations and priorities. If you want me to implement fixes, I can quote a separate engagement. If you want to fix it in-house or with your current team, that’s fine too.

Will you find tracking issues?

Yes. Broken conversion tracking is one of the most common waste generators. I’ll identify any tracking gaps and recommend fixes.

Get Eyes on Your Account

You're spending money on Google Ads. Let me find what's working and what's wasted. Then you'll know exactly what to fix.

Call 07410 907 104 Request a PPC audit