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When You Need a Trusted Voice

You’ve got someone running your ads. You’re not sure if they’re doing it right. Or maybe you’re running them yourself and hitting a wall. This is where fractional strategy comes in — I come in as your trusted advisor, no account takeover, no drama. I look at what’s happening and tell you the truth.

Typical Advisory Engagements

Not a Full Takeover. Strategic Confidence.

Maybe you’ve got a junior running ads and you need senior eyes. Maybe you’re working with an agency but sense something’s off. Maybe you run them yourself and want validation. This is the work I do best — sit with you, dig into the numbers, and give you straight advice. No ego. No sales pitch.

How It Works

  1. Discovery CallYou explain your ads, your goals, and where you’re stuck. Takes 30 mins.
  2. Deep AuditI review your campaigns, tracking, and competitive landscape. Takes a week or two depending on account complexity.
  3. Recommendations & Ongoing SupportWritten strategic recommendations. Optional retainer for ongoing advice as you implement changes.

What You're Getting

Twelve years of direct hands-on Google Ads experience. £2M+ managed. Both ecommerce and home services niches. I’m not here to sell you more features — I’m here to tell you if your campaigns are fine as they are.

Frequently asked questions

When should I hire a consultant instead of an agency?

When you already have someone running ads and need validation. When you’re too small for a full-service agency but too serious for guesswork. When you want strategic guidance without account churn.

Can you advise me on a Google Ads account in Wiltshire?

Yes. I’m UK-wide remote. The audit works the same whether you’re in Wells or anywhere else — I review the data and give you honest strategic input.

What's the difference between audit and ongoing advisory?

An audit is a one-time diagnostic. You get recommendations and then decide what to implement. Ongoing advisory means I check in monthly or quarterly, help you stay on track, and pivot strategy as the market changes.

Do I have to use you to implement the changes?

No. You get the recommendations. You decide whether to implement them yourself, ask someone else to do it, or hire me. No lock-in.

How much does consultation cost?

Pricing depends on the scope — audit, retainer, project work. Starting point is typically similar to management (from £300/month for fractional advisory). Book a call and we’ll scope it together.

What if I'm unhappy with the advice?

Then tell me. Strategy moves fast. If something isn’t working or you want a different direction, we adjust or part ways. Month-to-month, always.

Get strategic clarity on your Google Ads.

A 30-minute consultation call is free. Walk through your situation, your bottleneck, and what good looks like. No pressure to hire anything. Just honest strategic input.

Call 07410 907 104 Book a consultation