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Your Google Ads Account Probably Has Money Leaks

You might not see them because they’re invisible in the dashboard. Wrong audience targeting, conversion tracking that’s not tracking, quality scores tanked by poor landing pages, bid strategies fighting each other. These are standard problems I find in 80% of audits. The good news: they’re fixable.

What a Google Ads Audit Finds

I do a full diagnostic on your account and deliver a clear report identifying: where money’s wasted on low-intent clicks; gaps in conversion tracking; landing page mismatches; quality score drags; bid strategy inefficiencies; audience targeting blind spots. I’ll also flag quick wins—the stuff you could fix immediately for better performance. No fluff, no jargon. Just the truth and the path forward.

The Audit Covers (Everything)

Why Audit Before Hiring Management

Whether you run ads yourself, have an in-house team, or use an agency, an audit tells you the baseline: what’s actually working and what’s not. It’s risk-free; you get answers without commitment. If you hire me to manage after, I have a clear picture of what needs fixing. If you stay independent, you know exactly where to focus first.

Pricing and Scope

Audits are quoted per project—typically a few hundred pounds depending on account complexity and size. You’ll get a detailed written report with findings and recommendations. No obligation to hire me for ongoing management; you’re free to implement changes yourself or stay with your current setup.

The Audit Process

  1. Share accessYou give me read-only access to your Google Ads account and Google Analytics (if available).
  2. Deep diveI spend 4–6 hours reviewing every aspect: structure, targeting, keywords, tracking, performance, settings.
  3. Report and callYou get a detailed written report plus a call to walk through findings, answer questions, and discuss next steps.

Frequently asked questions

What if the audit finds 'everything is fine'?

It happens—rarely, but it does. If your account is running well, I’ll say so. I’m interested in truth, not in selling you something you don’t need. You’ll still get the report confirming that, which has value on its own.

Can I do an audit without buying management after?

Absolutely. The audit is standalone. You pay for the diagnostic, get the report, and decide what to do next—whether that’s hiring me, hiring someone else, or fixing it yourself.

How long does an audit take?

Turnaround is usually 5–7 working days from the time you grant access. I spend 4–6 hours deep-diving, then package findings into a clear written report and arrange a call to discuss.

I'm in Stockport but my business serves other regions. Is that a problem?

No. Geographic targeting scope doesn’t matter for the audit. Whether you’re a local Stockport trades business or a national ecommerce brand, the audit process is the same: find leaks, spot wins, improve performance.

What if I don't understand Google Ads jargon?

The report is written plain English, not marketing speak. And I’ll walk you through it on a call—ask questions, clarify anything that doesn’t make sense. My job is to make this useful to you, not to bamboozle.

Can I audit my competitor's account?

No. You’d need access as an owner or admin. If you’re curious how they’re advertising, that’s a different conversation (competitor research, not account audit).

Find Out What's Costing You Money

Request a Google Ads audit today. Tell me about your account, current spend, and goals, and I'll send you a quote and timeline. Fixed scope, clear findings, no obligation to hire me after.

Call 07410 907 104 Request a PPC audit