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Why audit your Google Ads account

Most Google Ads accounts are bleeding money. Bidding too high on low-intent keywords. Audiences overlapping. Tracking broken or misconfigured. Ads pointing to poor landing pages. Competitors piggy-backing on your brand terms. A good audit finds that waste — and quantifies what fixing it could save or generate.

What I audit

No obligation to hire us

The audit is fixed-scope and independent. You get a report, recommendations, and numbers. Whether you hire us to fix it or take the findings to your current provider — that’s your call. We’re confident in the value we find.

What you get

A written audit report covering account structure, performance data, and top-3 priorities for improvement. We’ll identify wasted spend, quantify opportunity, and give you actionable next steps. If you want a follow-up call to walk through findings and discuss options, we include that.

Audit process

  1. You share accessGive us read-only access to your Google Ads account (and Google Analytics if you have it). Usually 2 minutes via Google’s permission system.
  2. We dig in2–3 days of review, analysis, competitive research. We pull the data, spot patterns, calculate opportunity.
  3. Report & callWritten audit report plus 30-minute call to walk through findings and answer questions. Optional but recommended.

Typical findings

In a recent audit of a Stockport ecommerce client, we found £1,200/month leaking to low-intent brand searches, a broken conversion pixel costing them 30% of tracked data, and three audiences pulling budget from high-intent search. Once fixed, cost per acquisition dropped 35%. That’s typical — not every account needs overhaul, but most have at least one costly blind spot.

Frequently asked questions

How much does an audit cost?

Pricing depends on account size and complexity. Typical range is £500–£2,000. Email or call for a quote specific to your situation.

Do I have to hire you after the audit?

No. Audit is standalone. You’ll get findings and recommendations. What you do with them is up to you.

How long does the audit take?

Usually 7–10 business days from access to final report. Tight schedule? We can sometimes turnaround in 3–5 days for a rush fee.

We're in Woodley and have a small local budget. Can you still audit us?

Yes. I audit accounts at every scale — £500/month to £50k/month. Budget size doesn’t matter; wasted spend is wasted spend.

Is the audit really no-obligation?

Genuinely. We find waste, give you the fixes, you decide. Some clients hire us; some don’t. Either way, the audit has value.

What if you find that our ads are actually fine?

We’ll say so. It happens — especially if you’ve already got a competent person running them. Our job is honesty, not upselling.

Understand what's costing you

Request a Google Ads audit and find out where your budget is really going. Identify the waste, quantify the opportunity, get a clear plan. No sales pressure, no obligation.

Call 07410 907 104 Request a PPC audit