Book a Free Strategy Call →

What a PPC audit actually finds

Most Google Ads accounts leak money quietly. Conversion tracking doesn’t match reality. Bid strategy is set-and-forget. High-cost keywords with low intent are running because no one’s looked at the account in months.

An audit cuts through the noise. We review your account structure, your conversion data, keyword performance, and bid strategy. I tell you what’s working, what’s wasting money, and what needs fixing first. That’s it—no attempt to upsell you onto ongoing management unless you want it.

The audit covers

Honest findings, no fluff

You get a report. Not a dashboard with vanity metrics. Real insight into what’s happening and why, plus prioritised recommendations.

Why get an audit?

You’ve been running ads for a year (or five). Performance has plateaued. You hired someone and things haven’t improved. Or you’re new to Google Ads and want to make sure you’re not building it wrong. An audit answers the question: what am I actually getting for this spend? And if the answer is unsatisfying, at least you know why.

After the audit

The report is yours. You can implement the recommendations yourself, hand them to your current team, or hire me to do the work. No obligation. Most businesses find the audit changes their approach—even if nothing else changes, you now know where to focus.

Working across Greater Manchester

I audit accounts for businesses across Denton, Hyde, Woodley, Droylsden, Ashton-under-Lyne, Stalybridge, Romiley, and the rest of Manchester. Account access is all I need; location doesn’t matter.

Frequently asked questions

How much does an audit cost?

Depends on account size and complexity. Small account (under £2k/month spend): typically £300–500. Medium (£2k–£10k): £600–£1,200. I’ll quote after a 15-minute call to understand your setup.

How long does an audit take?

2–4 hours of my time, depending on the account. You get the report within 5 business days.

What if I don't like the recommendations?

That’s fine. An audit is diagnostic. You’re under no obligation to act on anything. But if you’re running ads, you deserve to know if they’re working.

Can you do an audit for a brand new account?

Less useful—there’s no performance data to analyse yet. But if you’ve got structure questions or want someone to validate your keyword strategy before you launch, we can do that as a strategy call instead.

I'm in Denton. Do you work with local businesses?

Yes. I specialise in ecommerce and home services, which are common in Greater Manchester. The audit is the same process—I just need account access and a 15-minute call to scope it.

What if the audit reveals I should hire someone full-time?

I’ll be honest about that too. If your account is small and growing, you might not need full-time management yet. If it’s large and complex, yes—someone needs to touch it regularly. I’ll tell you what makes sense for your situation.

Request your PPC audit

Book a 15-minute call to discuss your account. I'll give you a fixed quote and timeline. No pitch, just the diagnostic you need.

Call 07410 907 104 Request a PPC audit