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No Juniors, No Surprises

When you hire a PPC agency, you want to know your ads are being handled by someone who’s actually spent time in the trenches. I’ve been running Google Ads campaigns for 12 years. I’ve managed over £2M in direct ad spend across ecommerce, D2C, and home services. I don’t hand your account to a junior. I don’t outsource your strategy to a template. Your account gets my full attention.

I work with a network of senior PPC professionals through Growth PPC, where we manage £20M+ annually across hundreds of campaigns. That scale teaches you what works. It also teaches you what doesn’t — and what looks impressive in a dashboard but wastes your money.

What You Get

The Cardiff Advantage

You’re based in Cardiff, Gwent — a thriving business hub with fierce local competition. The bigger national agencies often treat regional accounts as portfolio fillers. I specialise in regional markets because competition is tighter, margins are lower, and every pound of ad spend has to work twice as hard. That’s where real PPC skill shows up.

I’m remote and work across the UK. Your account gets the same attention whether you’re in Cardiff, Caerphilly, Talbot Green, or Newport. No location restrictions, no regional premium.

Why Growth PPC Matters

Growth PPC is our senior agency partner. We’ve achieved 20.8x peak ROAS across campaigns. That’s not bragging — it’s proof of method. Every account I run follows the same principles: ruthless audience targeting, honest conversion tracking, rapid A/B testing, and killing underperformers fast.

How It Works

  1. Audit & Strategy (Week 1)If you have existing campaigns, I audit them. If not, I map your audience, competitors, and keywords. We identify where money’s being wasted and where opportunity lives.
  2. Build & Optimise (Weeks 2–4)I set up your account structure, ad groups, and campaigns. Then I run A/B tests on ad copy, landing pages, and audiences. We aim for quick wins in the first month.
  3. Ongoing RefinementEach month, we review performance, tighten targeting, kill underperformers, and scale what works. You get a clear monthly report and a strategy call.

My Niches: Ecommerce, D2C, Home Services

I specialise in two areas where Google Ads either works brilliantly or costs you a fortune, depending on who’s running them. Ecommerce and D2C: I know the product-led funnel, feed optimisation, and dynamic remarketing inside out. Home Services and Trades: I understand the long sales cycle, the lead quality demands, and the margins that make ads work or break them. If you’re outside these niches, I’ll be honest about fit before we start.

Frequently asked questions

Do you manage my Google Ads budget?

No. You control your Google Ads budget. It goes directly from your Google Ads account to Google. I manage only the campaigns, targeting, and bids. You see every penny spent in your Google Ads dashboard.

What if my current campaigns are a mess?

That’s exactly why the audit phase exists. I’ll diagnose what’s broken, show you where the leaks are, and rebuild it properly. Most accounts I take on have either outdated structures or tracking gaps that kill ROI.

How does the £300/month model work for higher budgets?

The £300/month flat fee covers up to £3,000 in monthly ad spend. If your monthly budget is £4,000, the fee becomes £400 (10% of spend). If it’s £10,000, the fee is £1,000. This aligns my incentive with yours: I only profit if your ad spend works.

Do you work with Cardiff businesses specifically?

Yes. Cardiff and the surrounding areas — Gwent, Caerphilly, Talbot Green, Newport — all have distinct market dynamics. I’ve worked with teams across Wales and understand regional competition and audience behaviour.

How long does it take to see results?

That depends on your business model and market. Some ecommerce accounts show ROI improvements in week two. Others take 6–8 weeks to build audience data. I’ll give you a realistic timeline after the audit.

What's your availability like?

I take on a limited number of accounts each year to maintain quality. I work with teams across the UK and manage accounts remotely. My phone is 07410 907 104 if you want to chat before booking a call.

Ready to Fix Your Google Ads?

If you're losing money on Google Ads or not sure if your current setup is optimal, book a free 30-minute strategy call. I'll ask you about your business, your current results (if any), and what's not working. No pitch, no fluff — just honest diagnosis.

Call 07410 907 104 Book a free strategy call