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What you actually get with professional PPC management

Most Caerphilly businesses run Google Ads the wrong way. Either they’re handling it in-house without real expertise, or they’re with an agency that treats them like a number in a spreadsheet. I do neither.

I’m a freelance PPC consultant with 12 years managing Google Ads directly — not through juniors or account managers reading a playbook. I’ve personally overseen £2M+ in ad spend. That means I know what works, what wastes money, and what kills your account. Growth PPC, the sister agency, has gone further — £20M+ managed, 20.8x peak ROAS at scale — but I bring that same rigour solo, for Caerphilly and beyond.

How the model works

Your first month with me

  1. Account auditI’ll pull your entire setup — campaigns, keywords, bids, extensions, conversion tracking — and tell you exactly where money’s leaking. Most accounts waste 30–40% on irrelevant clicks.
  2. Strategy callWe align on your actual business goals. Not impressions or clicks — revenue, margin, customer acquisition cost. Then I rebuild the account structure to hit those.
  3. Launch cleaned-up campaignsNew structure, tighter keywords, better ad copy, proper tracking. Expect a dip in volume for 2–3 weeks as the algorithm relearns. Then conversions climb.
  4. Ongoing optimisationEvery week I monitor performance, adjust bids, test new angles, prune waste. You get a monthly report and a standing call if something needs discussing.

Why I'm direct about PPC

I’ll tell you if your ads are fine and you shouldn’t spend more. I’ll tell you if your conversion tracking is broken and we’re flying blind. I’ll tell you if your offer doesn’t work for paid traffic yet. Too many agencies just keep spending money. I’m honest enough to say stop.

Perfect for ecommerce and home services

I specialise in two niches: ecommerce and direct-to-consumer brands, and home services and trades. Both have high customer value and clear conversion paths — which means measurable ROI. If you’re running a fitness studio, recruitment agency, or SaaS, I can help, but I’m strongest where the math is tight and the deal is real.

Frequently asked questions

Can you manage my Google Ads account if I already have someone running it?

Yes. I can take over entirely, or I can audit what they’re doing and give you a second opinion. Plenty of businesses in Caerphilly and across the UK find it valuable to have an independent check on what their current provider is doing.

What if I'm spending only £500/month on ads?

That falls within the base fee. Minimum is £300/month, which covers up to £3,000 in ad spend. Below £300, we can discuss a one-off audit or strategy retainer instead.

How is your pricing different from an agency?

No markup on your ad spend, no hidden retainers, no minimum contract length. You pay me £300–500/month (or 10% above £3k spend), you pay Google directly. If the relationship isn’t working, you move on. Agencies charge 15–25% of spend and lock you in for 12 months.

Do you serve clients outside Caerphilly and Gwent?

Yes. I’m UK-wide and fully remote. Most of my clients I’ve never met in person. Location doesn’t matter for Google Ads management.

What about Microsoft Ads or social paid?

I’m Google Ads and Microsoft Ads certified. I can run both. But I’m honest: if your budget is tight, Google Ads is usually the stronger bet for most businesses, because intent is higher.

Let's talk about your ads

Book a free 30-minute strategy call. We'll talk through your current setup, your goals, and whether management with me makes sense. No pitch, no obligation.

Call 07410 907 104 Start a conversation