PPC Consultant in Cardiff: Google Ads Management Without the Agency

Looking for a PPC agency in Cardiff?

If you’re searching for a PPC agency in Cardiff, you want your ads handled by someone who has spent real time in the trenches. I’m not an agency. I’m one specialist with 14 years in Google Ads, and I run every account personally. I don’t hand your account to a junior or outsource your strategy to a template.

Bigger national agencies can treat regional accounts as portfolio filler. With me, your account gets my full attention, and you get direct access with no account manager in the way.

The honest trade-off is that I’m one person, so I take on a limited number of accounts.

What's included in Google Ads management?

• Ongoing campaign management — bid strategy, ad copy testing, landing page feedback and audience refinement, done each month rather than quarterly
• Real diagnostic work — I start by reviewing your account if you have one, because wasted spend often hides in plain sight
• Tracking checks — I look for tracking gaps and landing pages that don’t match the ad promise
• Search term management — I review what your ads are triggering and add negatives to cut wasted clicks
• Monthly reporting — the numbers that matter, such as revenue and cost per conversion, not impressions or click-through rates

Sharp targeting for a competitive market

In a competitive city, every pound of ad spend has to work harder. Rivals may spend more than you but convert worse, or they’ve worked out something you haven’t. Your ads need to be sharp rather than just present.

Maybe you’ve hired an in-house marketer, an agency or a freelancer. They may be doing okay, but ROI is flat or quality scores are low. I can give you a second opinion from someone senior, reviewing the strategy and spotting what’s broken, so you know what your team is missing and what’s actually working.

What if I only need a second opinion or an audit?

• Senior second opinion — if someone else runs your Google Ads, I’ll give you an independent, honest view of how it’s being done.
• The in-depth Google Ads audit — up to 190 checks across 15 areas, with a written report within 5 working days of read-only access. Every finding is rated by impact and effort, and you get a prioritised fix list.
• Free basic health check — a quick review for wasted spend, tracking gaps and obvious fixes. It may well conclude that your account is fine.

How does it work?

1. A free conversationGet in touch by form or phone. We talk about your business and goals. If you have existing campaigns, I review them. If not, I map your audience, competitors and keywords.
2. Review and planWe identify where money is being wasted and where the opportunity lives, and I outline what I’d do.
3. Build and testI set up your account structure, ad groups and campaigns, then test ad copy, landing pages and audiences.
4. Ongoing refinementEach month we review performance, tighten targeting, drop underperformers and scale what works, with a clear report and a strategy conversation.

Who is this right for?

You’re a Cardiff or South Wales business in ecommerce, D2C, or home services and trades, and you want Google Ads run directly by someone experienced. Or you already have an in-house marketer, an agency or a freelancer and want validation, a strategy correction or a skills upgrade. If you’re outside those niches, I’ll be honest about fit before we start.