Book a Free Strategy Call →

You're not sure if your PPC is actually working

Your current provider says things are improving. Your ROAS looks okay. But you have a nagging feeling something’s off — maybe the account structure is wrong, or the bid strategy isn’t right, or your conversion tracking is broken. You need a second opinion from someone who isn’t selling you an ongoing service.

What fractional consulting with me looks like

Unlike account management, consulting is advisory. You might bring me in to:

Diagnose what’s going wrong — structure, keyword strategy, audience setup, bid logic. I’ll audit your account and tell you what I see.

Design a fix — not implement it necessarily, but map out the changes and timeline so your existing team (or you) can execute.

Oversee a redesign — you rebuild the account using my framework; I review and tweak as you go.

Be your fractional PPC lead — typically 5–10 hours a month, for strategic calls and quarterly account reviews. You handle day-to-day or have a junior; I set direction and quality-check.

Common reasons Caerphilly businesses call me in

A typical fractional engagement

  1. Discovery call30 minutes. You outline the problem, your current setup, and what success looks like. I ask questions and take notes.
  2. Account auditI pull your account data, review structure, keywords, ads, tracking, and audience setup. Takes a few hours depending on size.
  3. Strategy session60 minutes. I walk you through my findings, share a prioritised list of changes, and discuss timeline and effort.
  4. Ongoing support (optional)Monthly or quarterly check-ins to keep things on track, test new ideas, and adapt to business changes.

Pricing for consulting

I don’t have a fixed rate for consulting — it depends on scope. But here’s the anchor: from £300/month for fractional oversight (5–10 hours a month). One-off audits range higher based on complexity. Ring me or book a call and we’ll scope it together.

Frequently asked questions

Can you consult on Google Ads if my provider doesn't want me to share access?

It’s harder, but yes. You can export data, share screenshots, and I can review based on what you show me. Ideally, I’d have read-only access to see the full picture, but we can work without it.

Do you charge hourly or by project?

Depends on the scope. A one-off audit might be a flat fee; fractional consulting is typically a monthly retainer. Let’s talk on a call and I’ll quote based on what you need.

How long does an audit take?

For a small-to-medium account (5–10 campaigns), a thorough audit takes me 4–6 hours. Results come back within a week. Larger accounts take longer.

I'm based in Gwent but my business serves customers nationwide. Can you help?

Absolutely. Geography doesn’t matter for Google Ads strategy. I work with clients across the UK and beyond, and most of my engagements are fully remote.

What if I decide to switch to full management after a consulting project?

Easy. We’d transition to a management agreement at the standard rate (from £300/month for up to £3,000 in spend). Or you can keep the fractional setup — your call.

Get strategic clarity on your PPC

Book a consultation. We'll discuss your current situation, what's not working, and what a fix might look like. Then you decide if you want ongoing support or a one-time audit.

Call 07410 907 104 Book a consultation