Google Ads Audit across Isle of Wight

Most Google Ads accounts have problems the owner does not know about

If your Google Ads account has been running for more than a few months — especially if it was set up by an agency or someone following a tutorial — it almost certainly has structural issues that are quietly draining budget.

Broad match keywords pulling irrelevant searches. Tracking that counts the wrong events as conversions. Campaigns cannibalising each other. Budget split across too many campaigns to be effective. Bidding strategies that need different data signals to work properly.

None of these show up obviously in the standard metrics dashboard. They require someone with real experience to look at the account with fresh eyes and know what to look for. That is what a PPC audit is.

What I check in a full Google Ads audit

• Account structure — Campaign and ad group architecture, keyword organisation, match type usage, and whether the structure serves your goals or just looks tidy.
• Search term analysis — What searches are actually triggering your ads. This alone frequently reveals significant wasted spend.
• Conversion tracking — Whether you are tracking real business outcomes, what might be double-counted, and what is missing entirely.
• Bidding strategy — Whether your chosen strategy is appropriate for your data volume, margins, and goals.
• Ad copy and assets — Strength of headlines and descriptions, use of ad extensions, and what is and is not being tested.
• Audience and targeting — Location targeting, device adjustments, audience layering, and whether these reflect how your customers actually behave.
• Quality Score and landing page alignment — Whether your ads and landing pages are relevant enough to compete efficiently.

Why get an audit before scaling your Isle of Wight Google Ads?

Isle of Wight businesses — whether serving local customers, seasonal visitors, or reaching across to Hampshire, Dorset, West Sussex, and beyond — often find that ad accounts built for one purpose have quietly drifted as the business evolved.

Before you increase budget, before you switch agencies again, or before you bring management in-house, an independent audit tells you exactly what you are working with. It is a fixed-scope diagnostic — not an ongoing commitment — and it gives you something concrete to act on.

I have 12 years of experience in Google Ads and have managed over £2M in ad spend directly. I know what a well-run account looks like and what warning signs tend to get missed.

How the audit process works

1. Request and scoping callWe have a brief call to understand your account, your business goals, and what you most want to understand from the audit.
2. Account accessYou grant read-only access to your Google Ads account. I do not need to make any changes to audit it.
3. Full diagnostic reviewI go through your account in detail — structure, search terms, tracking, bidding, copy, targeting — and document what I find.
4. Audit report and debriefYou receive a clear written report with findings prioritised by impact, and we walk through it together so you understand exactly what it means and what to do with it.

Who benefits most from a PPC audit

• Businesses that have inherited an account from a previous agency or employee and do not know what they are working with.
• Accounts that have been running without active management — set up once and left running.
• Businesses before a budget increase — making sure the foundation is solid before committing more spend.
• Anyone who suspects wasted spend but cannot identify where it is going.
• In-house teams wanting independent validation of their account structure and approach.