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Most Google Ads accounts have waste hidden in plain sight

After 12 years in Google Ads and £2M+ in spend managed directly, I’ve reviewed hundreds of accounts. The same problems come up repeatedly — keywords triggering irrelevant searches, conversion tracking recording phantom conversions, bid strategies optimising for the wrong goal, ad spend split across campaigns in ways that actively hurt performance.

A PPC audit doesn’t require a long-term commitment. It’s a fixed-scope diagnostic that tells you what’s wrong, why it matters, and what to do about it. You get the findings whether or not you hire me to fix them.

What the audit covers

No obligation. No upsell pressure.

The audit findings are yours. I’ll give you a plain English report with specific, prioritised recommendations. If you want help implementing them, I’m available. If you’d rather take the report to your current agency or handle it in-house, that’s completely fine. The audit stands on its own.

Why an independent audit matters

If your current agency or freelancer conducts their own audit, there’s an obvious conflict of interest — they’re unlikely to highlight their own mistakes. An independent review from someone with no stake in the account gives you an objective picture.

I’m a Google Partner and Microsoft Ads certified consultant. I approach every audit the same way: what does this account actually look like, and what should change? If the account is well-managed, I’ll tell you that. If there are significant problems, I’ll show you exactly where they are.

How the audit process works

  1. Request a callWe talk briefly about your business, your goals, and what you’re hoping the audit will reveal. I’ll confirm whether an audit is the right next step.
  2. Account accessYou grant me read-only access to your Google Ads account. I don’t need admin or billing access — just enough to see what’s happening.
  3. Audit and analysisI work through the account methodically, looking at structure, keywords, search terms, tracking, copy, and bidding. No templates, no automated tools doing the heavy lifting.
  4. Written reportYou receive a plain English report with prioritised findings and specific recommendations. We can walk through it on a call if useful.

Available to Wiltshire businesses and across the region

I audit Google Ads accounts for businesses across Wiltshire and the surrounding counties — Hampshire, Dorset, Berkshire, Oxfordshire — as well as clients across the UK. Everything is done remotely, so geography isn’t a factor.

Audit pricing depends on account size and scope. Book a call and I’ll give you a quote — I don’t publish fixed prices because a small account with simple structure costs less than a large account across multiple campaigns and markets.

Frequently asked questions

What do I get at the end of the audit?

A written report in plain English — not a dashboard export or an automated scan. Specific findings about your account, ranked by priority, with clear recommendations for what to fix and why.

Do I have to sign up for management afterwards?

No. The audit is a standalone piece of work. You get the findings regardless of whether you hire me for anything else. There’s no pressure and no obligation.

Can you audit accounts for businesses in Wiltshire specifically?

Yes. I work with businesses across Wiltshire — including those in Swindon, Salisbury, Chippenham, and the wider county — as well as clients across Hampshire, Dorset, and the rest of the UK. All work is done remotely.

My agency already does quarterly audits — why would I need an external one?

Because an agency auditing their own work has an obvious conflict of interest. An independent audit gives you an objective view. If your agency is doing a great job, the audit will confirm it. If there are gaps, you’ll know about them.

How do I give you access to my account?

You grant read-only access through Google Ads account sharing. I’ll walk you through exactly how to do it — it takes a couple of minutes and doesn’t give me any ability to make changes or access billing.

What size of account do you audit?

Everything from a small local business spending a few hundred pounds a month to larger accounts with multiple campaigns across different product lines or services. Scope and pricing are tailored accordingly — book a call for a quote.

Find out where your Google Ads budget is going

Request a PPC audit and get a plain English breakdown of what's working, what's wasted, and what to do next. No obligation to go further.

Call 07410 907 104 Request a PPC audit