A one-off, fixed-scope Google Ads audit that finds wasted spend, tracking gaps and structural problems in your account. No retainer required. Quote on request.
Request a PPC auditA Google Ads audit is a diagnostic. It looks at your existing account — everything from campaign structure and match types to conversion tracking and Quality Scores — and identifies what’s working, what’s wasting money and what’s missing entirely.
The reason this matters in West Sussex specifically is that this is one of the most expensive paid search markets in England. The county sits in the London commuter belt, adjacent to Greater London, Surrey, Hampshire and East Sussex, with CPCs across most sectors running at London-level rates. In that environment, structural inefficiencies cost significantly more than they would in a lower-competition regional market. Budget that’s leaking through broad match keywords or misdirected to irrelevant search terms is budget that could be doing real work.
Conversion tracking is the single most common issue I find in Google Ads accounts across West Sussex and nationally. It comes in several forms: tracking that’s firing on the wrong page, tracking that’s double-counting, goals that haven’t been updated to reflect the actual business objective, or — most damaging of all — no meaningful conversion tracking at all, which means Google’s Smart Bidding algorithms are optimising for nothing useful.
Without reliable conversion data, every optimisation decision is made blind. The audit identifies tracking gaps and explains specifically how to fix them. This is not a theoretical concern — in a high-CPC market like West Sussex, poor conversion tracking can mean you’re spending at London rates while making decisions based on unreliable data.
The audit is a standalone service. At the end of it, you’ll have a clear written breakdown of what’s working, what isn’t, and what to do about it. You can action the recommendations yourself, pass them to your current resource, or — if it makes sense — talk to me about ongoing management. There is no pressure to go further, and I won’t manufacture problems to create a dependency.
A Google Ads audit is useful in several situations. The most common is a business that has been running ads for some time — perhaps managed by an agency, a previous freelancer, or in-house — and performance has plateaued, declined, or simply never been quite what was expected.
It’s also useful when you’re taking over an account and want an independent view before making changes, when you’re concerned about what you’re paying versus what you’re getting, or when you want to validate that conversion tracking is genuinely reliable before scaling spend.
I work with businesses throughout West Sussex — including those based in or serving Brighton and Hove, Crawley, Horsham, Worthing, Chichester, Bognor Regis, Haywards Heath and the surrounding areas — as well as businesses in neighbouring counties including Surrey, East Sussex, Hampshire and Greater London. All audit work is carried out remotely.
Get in touch on 07410 907 104 or submit a request below. I’ll come back to you with a scoping call to understand your situation before quoting.
I quote based on account size and scope after a short scoping call. There’s no fixed published price because audit complexity varies significantly between a small single-campaign account and a multi-campaign, multi-country setup. Contact me and I’ll give you a tailored quote.
No. The audit is read-only. I access your account to analyse and document — no changes are made. What you do with the findings is your decision.
Yes, and this is one of the most common audit scenarios. You grant me read-only access independently of your agency. The audit gives you an objective picture of what’s actually in the account, which helps you have a more informed conversation with your agency about performance.
Then I’ll tell you that. Not every audit uncovers major problems. Some accounts are well-managed, and the issues are elsewhere — the offer, the landing page, the sales process. If that’s the case, I’d rather give you an honest finding than invent problems to justify the work.
It’s a standalone service with no obligation to continue. Some clients do go on to work with me for ongoing management after an audit, but that’s entirely your call. The audit is complete and useful in its own right.
Because in a high-CPC market like West Sussex — where you’re competing at London-level rates — every pound of ad spend needs to be working as hard as possible. If conversion tracking is broken or unreliable, Google’s bidding algorithms are optimising for the wrong signals, and you’re making strategic decisions based on data that doesn’t reflect reality. Fixing tracking is often the highest-return intervention in an underperforming account.
Request a PPC audit. I'll scope the work, quote honestly, and deliver a clear picture of where your budget is going and whether it's working.
Call 07410 907 104 Request a PPC audit