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What is fractional PPC consulting?

You already have someone running your ads—maybe a freelancer, an agency junior, or it’s on your plate. A fractional consultant comes in part-time to audit your strategy, fix critical issues, and advise your existing team. No handover, no big contracts. Just senior input when you need it.

My background

I’ve managed £2M+ in ad spend directly over 12 years, worked across ecommerce, trades, and D2C. I’m Google Partner and Microsoft Ads certified. That depth means I can spot problems in 30 minutes that would take a junior weeks.

What fractional consulting includes

When to hire a consultant

You already have ads running. You’re not unhappy, but you think there’s more juice in the system. You want honest senior input without the cost of a full-time manager.

Typical first consultation

We book 60 minutes. I ask about your goals, current performance, and what’s unclear. If you share access to your account, I do a quick audit and spot the three biggest levers. If not, we strategise based on what you describe. At the end, I either propose ongoing fractional hours, a standalone audit, or refer you elsewhere if that suits better.

Working with Rutland and UK-wide clients

I’m based UK-wide and work remotely. Whether you’re in Uppingham, Oakham, Corby, or Stamford—or anywhere else—I can review your account and advise via video call and Slack.

Frequently asked questions

What's the difference between a consultant and an agency?

An agency takes your entire account over. A consultant works with your existing team—audit, advice, and part-time oversight. You keep control; I add firepower where you need it.

Can you audit my existing campaigns?

Yes. A full audit typically takes 2–3 hours and includes strategy, performance, tracking, and a list of fixes. I quote based on account complexity—book a call for a price.

Do you work part-time on accounts, or is it all-in?

Both. Some clients want 5–10 hours/month of ongoing consulting; others want a one-off audit or a monthly strategy review. We tailor the scope to your needs.

Can you work with my existing agency or in-house team?

Absolutely. I can audit their work, advise them on direction, or mentor your team. Some clients use me as a second opinion before major changes.

How much does a consultation cost?

The first call is free—30 minutes, no obligation. After that, pricing depends on scope: hourly consulting starts from £300/month if you want ongoing fractional input, or I quote one-off audits per project. Get in touch for a tailored estimate.

What if I decide I want full management instead of consulting?

Then we transition to a management agreement, and I take over the account directly. The fee would be from £300/month as per the management model.

Need a senior second opinion on your ads?

Book a free 30-minute consultation. We'll discuss your goals, current setup, and how fractional consulting or auditing can help.

Call 07410 907 104 Book a consultation