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You Already Have Someone Running Ads. Maybe.

Perhaps an in-house person, an agency that’s gone quiet, or a freelancer who started strong but the campaigns feel stale. Or you’re doing it yourself and wonder if you’re missing something. Either way, you need a fresh set of eyes from someone who’s actually spent real money at scale.

What Strategic Consultation Looks Like

No Conflict, No Agenda

I don’t have a financial incentive to tell you to switch agencies or hire me full-time. If your current setup is fine, I’ll say so. If it’s not, I’ll tell you why and what the fix looks like. Then you decide.

Why Stamford Businesses Ask for This

Google Ads complexity grows quietly. A campaign that worked well three years ago might be haemorrhaging budget now because search intent shifted, your competitors got smarter, or your tracking setup silently broke. For businesses in Stamford, Market Deeping, Bourne, and surrounding Leicestershire towns, a consultation often surfaces £500–£2,000/month in waste that nobody noticed. That pays for the advice ten times over.

The Consultation Process

  1. Call to Understand Your SetupTell me what you’re currently running: budget, goals, who’s managing it. I ask questions about conversions and what success looks like.
  2. Account AnalysisYou give me read access to your Google Ads account. I spend 2–3 hours deep-diving: keyword performance, search term reports, conversion tracking, competitor landscape.
  3. Strategy SessionWe meet again to walk through findings. I show you the gaps, the quick wins, and the structural issues if they exist. We talk priorities.
  4. Written ReportYou get a summary document with findings, recommendations, and links to resources. No upsell. Just actionable insight.

Who This Is For

You’re running ecommerce or home services ads, you’re spending at least £500/month, and something feels off. Or you’re spending less but you want to make sure you’re not wasting it. Or you’re considering hiring an agency and you want to know if your current spend is optimisable first. This works best when you’re decisive and ready to act on findings.

Frequently asked questions

Do I have to hire you after the consultation?

No. This is a fixed-scope review. You get findings and recommendations. What you do with them is your decision.

Will this identify problems with my current agency?

Possibly. If there are structural issues in how campaigns are set up, I’ll find them. That might mean your current agency needs a conversation or that they’re fine and your expectations need adjusting. I’ll tell you which.

Can you consult if I'm in the middle of setting up ads?

Yes, but differently. Instead of reviewing an existing account, we’d talk strategy before you build, which saves mistakes. That’s a bit less formal than the full audit process.

How much does this cost?

I quote on a call after understanding your account complexity. No fixed price; it depends on how deep the analysis needs to go. Think of it as a few hundred pounds for a straightforward review, more for complex multi-campaign audits.

Why would I ask a PPC consultant instead of my current agency?

Objectivity. Your agency has a financial interest in keeping you happy but also keeping you on retainer. I’m independent and I have nothing to sell you afterward. That changes the honesty of the review.

Do you work with Stamford and Leicestershire businesses specifically?

I’m UK-wide and remote. I’ve consulted for businesses across the country. Geography doesn’t matter for Google Ads strategy—what matters is your conversion data and your market.

Get Objective Eyes on Your Campaigns

No obligation. No upsell. Just honest analysis of where your ad spend is going and whether you're optimising for the right metrics.

Call 07410 907 104 Book a consultation