Book a Free Strategy Call →

The fractional role

You’ve got Google Ads running. You’ve got a person (or agency) managing it. But you want a second set of eyes—someone senior who can audit the strategy, spot wasted spend, and give you a monthly or quarterly checkpoint. That’s me. I come in as your fractional PPC advisor: review the account, flag opportunities, advise on bid strategy shifts, and help you hold your current vendor accountable.

What I can do for you

Who this is for

You’re not looking to hand over your account entirely. You want strategic input and a senior voice who understands Google Ads at depth. Maybe your current setup is doing okay but you suspect there’s more in it. Maybe you’re about to launch a new campaign and want sign-off before you spend serious money. Maybe you’re in Wymondham or Leicestershire and want someone local-ish (even if it’s remote) who gets your market. Fractional consulting lets you get senior expertise without the full-time cost.

How to work with me

  1. Pick your modelMonthly retainer (fractional), hourly consultation, or per-project scope. We’ll figure out what fits your needs and budget.
  2. I review your accountYou grant me read-only access to Google Ads (or share export files). I’ll pull 90 days of data, look at structure, keywords, bid strategy, audience targeting, and conversion tracking.
  3. Strategic recommendationsI’ll send you a written report with findings and recommendations. If it’s an ongoing retainer, we’ll also schedule a monthly call to review the latest performance and talk through next month’s priorities.

Why not just hire a dedicated PPC person?

If you’re spending £1,000+ per month on Ads, you might need full-time management. But if you’re smaller, or if you already have someone but want senior oversight, fractional consultation is cheaper and faster. You get 12 years of expertise without overhead. For Wymondham businesses scaling their Google Ads, it’s a smart way to de-risk your investment.

Frequently asked questions

Do you work with existing agencies or freelancers?

Absolutely. I’ll audit their work, give you feedback on quality and value, and advise on whether they’re optimising your spend correctly. I’m not here to steal your vendor; I’m here to make sure they’re earning their fee.

What's the typical cost for a consultation?

From £300/month for a basic fractional retainer (monthly review and checkpoint calls). One-off audits or projects are quoted on a call based on scope. I’m direct about pricing; you’ll know the full cost before we start.

Can you help if our Google Ads aren't set up yet?

Yes. I can advise on account structure, keyword strategy, and bid approach before you go live. Then we can add monthly monitoring once it’s live, or I can hand off to an agency you’ll hire.

How long does an audit take?

Typically 3–5 days from access to report. I’ll pull your data, analyse structure and performance, benchmark against competition, and write up findings. Urgent audits can be faster; I’ll let you know on the call.

I'm in Leicestershire. Can you get to know my local market?

Yes. Wymondham and surrounding towns are familiar, and I work remote, so I’m easy to reach. On our consultation call, I’ll ask about your local competitive landscape and customer behaviour; that context helps the audit.

What if I want to move to full management?

We can absolutely transition. The retainer shifts from advisory to hands-on account management, priced on your ad spend (from £300/month). No hard sell—only if it makes sense for both of us.

Want a second opinion on your Google Ads?

Let's talk about what you're running now, where you think there's opportunity, and what senior-level input looks like for your business. No obligation—just a conversation about options.

Call 07410 907 104 Book a consultation