PPC Consultant for Oakham Businesses

You already have someone running ads. But do you have a strategy?

Maybe you’ve got an internal team, a junior, or an agency that’s doing okay but feels generic. You need a second opinion—or someone to steer the ship while your main person handles execution.

That’s fractional advisory. You keep your existing setup, but a senior strategist reviews it monthly, sets direction, catches problems early, and makes sure your budget is actually going to the right places.

Fractional advisory covers

• Monthly strategy review — I look at performance, spot trends, flag waste
• Quarterly planning — budget shifts, campaign layouts, competitive moves
• Problem solving — conversion tracking issues, edge cases, tricky audiences
• Bid strategy guidance — when to automate, when to stay manual, how to scale safely
• Honest feedback — is your team doing well, or are you burning money?

Why senior matters

Google Ads is simple to learn and hard to master. Junior operators are fast and cheap. But they’ll optimise to the wrong goal, miss edge cases, or spend £5,000 to save £100. A senior strategist costs more because they won’t make those mistakes. Twelve years and £2M+ in managed spend means I’ve seen every trap.

Typical fractional engagement

1. Initial deep diveI spend 2–3 hours in your account. Strategy audit, performance review, gaps and opportunities.
2. Monthly calls and asyncQuick sync every month (30 mins live). Between calls, Slack/email for questions and feedback.
3. Your team executesYou or your agency run the tactics. I provide strategy and oversight.
4. Quarterly resetBigger strategy review, planning next quarter, resetting priorities.