Book a Free Strategy Call →

What a Real Google Ads Audit Finds

Your Google Ads account is probably losing money. Not in a catastrophic way—maybe £200 a month, maybe £2,000. But it’s leaking.

Tracking gaps mean you don’t know which clicks actually convert. Poor structure means your ads hit the wrong people. Bid settings are either too high or too low. Ad copy isn’t aligned with intent. Keywords are pulling in junk traffic.

I’ve done this for 12 years. I know what to look for. An audit isn’t about proving you need my management service—it’s about showing you exactly where the waste is happening so you can decide what to do about it.

No Obligation

Audits are fixed-scope diagnostic work. I report back with findings and recommendations. You decide what to action. If you want help implementing, we can talk about that. If not, you’ve got the roadmap.

What the Audit Covers

How the Audit Works

  1. Send AccessYou grant us read-only access to your Google Ads account and Analytics (if you have it). Takes 5 minutes.
  2. Deep DiveWe review everything: campaigns, keywords, audiences, tracking, bid settings, ad copy. Usually takes 3–5 days depending on account size.
  3. Report & CallWe send you a written report with findings and recommendations, then do a call to walk through it. You understand where the problems are and what to do.
  4. Next Steps Are Up to YouImplement yourself, hire someone, or let us know if you want help. No follow-on charge if you pass.

What You Get

A detailed written report with specific, actionable findings. Clear dollar amounts on what’s being wasted and where. Concrete fixes ranked by impact. A recorded or live call to go through it together so nothing gets lost in translation. By the end, you’ll know exactly what’s holding your Google Ads back.

Investment & Scope

Audits are quoted by scope—small account, medium, or complex. Call for a specific price for your situation. No hidden fees. Fixed scope means you know what you’re paying upfront.

Frequently asked questions

How long does an audit take?

From request to final report and call, usually 5–7 working days depending on account complexity. Larger accounts or those with complex tracking take a bit longer.

Will you tell me to hire you for management?

Maybe. If your account is solid, we’ll say so. If there’s serious work to do and you want hands-off execution, management makes sense. But audits are audits—they’re useful whether you hire us after or not.

Do you audit accounts for businesses in Barnsley and across South Yorkshire?

Yes. I audit accounts for any UK business, regardless of location or market size. Barnsley, Rotherham, Wakefield, or nationwide—same process and quality.

What if I don't have Google Analytics set up?

That’s fine. I audit what’s there. But we’ll likely recommend adding Analytics or a server-side tracking setup because it’ll show you much more about actual conversions.

Can you fix the problems you find?

You can fix them, or we can do it for you under a separate management arrangement. Audits don’t include implementation—just diagnosis and recommendations.

What if my account is currently managed by an agency?

An audit will show whether that agency is doing a good job or leaving money on the table. Good for getting a second opinion or justifying a change.

Get Your Account Audited

Let's find out what's costing you money. Call or email to request an audit and get a quote for your account.

Call 07410 907 104 Request a PPC audit