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Why Most Local Businesses Waste Money on Google Ads

If you’re spending on Google Ads in Penistone and South Yorkshire right now, there’s a solid chance you’re leaving money on the table. Ad accounts get messy fast: poor keyword structure, weak copy, bad landing pages, messed-up tracking. Seniors get distracted. Juniors inherit the mess. By the time anyone notices, you’ve already thrown months at underperforming campaigns.

That’s the problem I solve. I take over your Google Ads entirely and run it like it’s my own business. No committee meetings. No excuses.

What You Get with Management

Growth PPC: What Scale Looks Like

I work alongside Growth PPC, a senior-led agency managing £20M+ in ad spend. That partnership shows what’s possible when you have depth, systems, and zero tolerance for mediocrity. You get that same approach—scaled down to your business and budget.

How We Work

  1. Audit Your AccountFirst month: I dig into what you’ve got. Keywords, ad copy, landing pages, tracking. I’ll find the wasted spend and the gaps.
  2. Fix the StructureWe rebuild campaigns and ad groups properly. Better targeting, tighter match types, stronger copy. Slow at first—fast payoff later.
  3. Optimise RelentlesslyEvery week, I’m testing, adjusting, cutting waste. Bids go up on winners, pause on dead weight. This is where the real work lives.
  4. Report & AdjustYou see the data, I explain what it means. We move together, no surprises.

Pricing That Scales with You

From £300/month, which covers up to £3,000/month in ad spend. Above that, it’s 10% of ad spend (so £4,500 ad spend = £450/month). You pay Google directly, I invoice for management only. No hidden fees, no markup on your media spend. Simple.

Frequently asked questions

How long before we see results?

Results vary by niche and account state. Some campaigns improve in weeks; others take 2–3 months to stabilise. I focus on sustainable improvement, not quick fixes.

What if my campaigns are already running?

That’s the most common scenario. I audit what you’ve got, find the leaks, then rebuild the structure while keeping your best-performing assets. Honestly, most accounts I inherit need serious work.

Do you work with businesses in Penistone and the surrounding area?

Yes. I’m UK-wide remote, so location doesn’t matter—what matters is your business type. I specialise in ecommerce and home services/trades. If that’s you, we can talk.

What if I want to add another platform—Microsoft Ads or social?

I’m certified in Microsoft Ads and can set that up for you. I focus primarily on Google Ads; social is outside my wheelhouse.

Can I pause or change the contract?

Get in touch about terms. Let’s have a real conversation about your needs before we commit.

Why no juniors?

Juniors make decisions without thinking. I want to own the outcome. That means I do the work.

Ready to Stop Wasting Money?

If you're running Google Ads in Penistone or South Yorkshire—or anywhere in the UK—let's talk. I'll ask the right questions, give you honest feedback, and show you what good looks like.

Call 07410 907 104 Book a free strategy call