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This Page Is for In-House Teams and Those Already Working With an Agency

If you have someone running your Google Ads — whether that’s in-house, an agency, or a freelancer — but you want a second opinion, a strategy review, or training on a specific area, that’s where I come in. I work alongside your current setup. I don’t take over. I advise.

What Fractional Consulting Covers

How Fractional Consulting Works

  1. Define the scopeIn a call, we get clear on what you need: is this a one-off audit, quarterly strategy reviews, team training, or ongoing advice?
  2. Audit or reviewI dig into your account (you give access) and document what I find. For team training, I scope the topic.
  3. Recommendations & deliveryI deliver recommendations, guide your team through changes, or train on specific concepts depending on the engagement.
  4. Follow-up & iterationIf it’s ongoing, we schedule the next touchpoint. If it’s one-off, you have a clear roadmap to execute.

Why Use a Fractional Consultant?

You have an in-house team or an agency. But sometimes you need outside expertise — someone without politics, without a markup on your budget, without a sales agenda. I’ve seen accounts run for years with obvious structural problems nobody noticed. A fresh set of eyes from someone with 12 years of Google Ads experience catches them fast.

Pricing & Commitment

Fractional consulting starts from our base of £300/month for monthly retainer arrangements, but most consulting is scoped individually depending on the project. A one-off audit, a quarterly review cycle, training for your team — each has a different scope and price. Let’s talk on a call and I’ll quote you fairly based on what you need.

Who This Works Best For

Frequently asked questions

Can you work alongside my current agency?

Yes. Some clients use me as a strategic advisor while their agency handles day-to-day management. Some use me for a quarterly audit. We define the scope upfront so it’s clear what I’m reviewing and there’s no conflict.

Do you do training for in-house PPC teams?

Yes. I can train your team on specific areas: keyword architecture, audience layering, bid strategy, conversion tracking, or account structure. Training is scoped per topic — usually one to three sessions depending on depth.

How does fractional consulting differ from full management?

Full management means I run the account day-to-day. Fractional means you (or your team) run it, and I advise. I give you strategy, training, or reviews — then you execute. You control the decisions.

Can I engage you for a single project or is it a monthly retainer?

Either. Some clients book me for a one-off audit. Some hire me quarterly. Some do project-based work like ‘help me restructure this account’. We agree on scope and price upfront.

How long does a consulting engagement usually last?

Depends. A one-off audit might be a week. Quarterly reviews are ongoing at your choice. Training can be one session or several. There’s no minimum commitment — when you’ve got what you need, you’re done.

Do you serve clients in Fulwood and the South Yorkshire area?

Yes. I work remote across the UK and have experience with businesses in Sheffield, Rotherham, Dronfield, and the surrounding areas. Your location doesn’t limit what I can advise on.

Need a Fresh Set of Eyes on Your PPC?

Book a consultation call. We'll talk about what you need — audit, strategy review, team training, or ongoing advice — and I'll give you a clear proposal.

Call 07410 907 104 Book a consultation