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What a PPC audit uncovers

Your Google Ads account is leaking money. Maybe it’s slow-draining waste. Maybe it’s big gaps. Usually it’s both. An audit finds it.

I spend time in your account, your analytics, your conversion tracking. I look for wasted budget (wrong keywords, bad targeting, poor ad structure), tracking gaps (conversions you’re not seeing), and performance that’s flat when it shouldn’t be. Then I write it up: here’s what’s wrong, here’s the impact, here’s what to do about it.

The honest part

Some audits say ‘everything’s fine.’ That happens. If your ads are well-structured and tracking is solid, I’ll tell you that. Most of the time though, there’s something to fix. And you’ll know exactly what after the audit.

Audit covers

How the audit works

  1. Access and reviewYou give me read access to Google Ads, Analytics, and Search Console. I dig in.
  2. Deep diveI analyse account structure, performance data, tracking, keyword match, ad copy, and user flow.
  3. Report and recommendationsWritten report with findings, impact, and step-by-step fixes. Prioritised by effort and impact.

What you do with the audit

It’s yours. You can implement it yourself, hand it to your team, or ask me to execute the fixes. No obligation to work with me further — the audit stands alone. That said, audits often lead to ongoing work because once you see what’s wrong, you usually want it fixed properly.

Frequently asked questions

How long does an audit take?

Depends on account size and complexity. A small, simple account might be 3–5 hours. A bigger one with multiple campaigns and tracking complexity might be 10+ hours. I’ll give you an estimate after a quick call about your setup.

How much does an audit cost?

Quote on a call. Scope depends on account size and what we’re digging into. I don’t have a fixed price — I’ll tell you effort and cost upfront, and you decide if it’s worth it.

What if you find something catastrophically broken?

I’ll flag it. That’s exactly what audits are for. And I’ll explain how to fix it. Whether you fix it yourself or ask me to do it, you’ll know what’s happening.

Can you audit my West Bromwich Google Ads account?

Yes. I work with accounts anywhere in the UK — West Bromwich, Birmingham, Walsall, Wednesbury, all of it. Audit scope is the same regardless of location.

Do I have to hire you after the audit?

No. Audit’s a standalone service. Some clients use it as a starting point for ongoing management; others use it to brief their current team or take it internal. Your choice.

What if my tracking is completely broken?

That’s common. Audit will flag it and explain what’s missing. Fixing broken tracking can be straightforward or complex depending on your setup. I’ll outline the path forward and you decide who does the work.

Find wasted Google Ads spend

Audit your account, get a clear report, and know exactly what to fix next.

Call 07410 907 104 Request a PPC audit