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Strategic oversight without taking over

You’ve got someone running your ads. Maybe it’s an agency, maybe it’s an in-house team, maybe it’s you. You want a senior voice to review strategy, spot gaps, and push back when something’s wrong.

That’s what I do. Fractional, strategic, advisory. You keep your current setup. I work with you on the big decisions: should I launch a new campaign? Is this budget allocation right? Are we missing a keyword goldmine? Is the account structure holding us back?

What I offer

When to call in a second opinion

You’re unsure if your current PPC person knows what they’re doing. Your ROAS dropped and nobody can explain why. You’re thinking about a major shift (new platform, new audience, higher budget) and want a senior check. You’ve got a gap where strategy used to happen.

How it works

We agree on scope: might be a one-off strategic review, might be monthly calls during a transition, might be ad-hoc advice when you need it. Price depends on depth and time — quote on a call. Minimum starting point is our £300/month anchor, but we’ll shape it to what you actually need.

The process

  1. ConsultationYou tell me what you’re trying to solve. Strategy gap? Second opinion? Validation?
  2. Scope and quoteWe figure out what work makes sense and what it costs.
  3. Ongoing partnershipRegular check-ins, advice, reviews, recommendations. You decide what to do with it.

Frequently asked questions

Will you take over the account?

Not unless you want me to. I’m a consultant. I advise; you (or your team) execute. Obviously if you want hands-on management, that’s a different conversation.

How much does consulting cost?

Depends on what you need. We start from £300/month as a baseline. For a specific project or scope, I’ll quote on a call after hearing the details.

Do you work with agencies?

Yes. Some agencies bring me in for strategic reviews, some for training their teams, some for second opinions on big account decisions.

Can you help if we're based in West Bromwich?

Absolutely. I work with clients across the UK and the West Midlands. Whether you’re in West Bromwich, Walsall, Bilston, or Birmingham, it’s all remote.

What if I don't agree with your recommendations?

That’s fine. I give you honest strategic advice. It’s your business — you decide. But I’ll explain the ‘why’ behind any recommendation, and if you push back, I’m happy to rethink it.

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