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You're Competent. But Are You Winning?

You’ve got Google Ads running. You’ve got someone managing them—or you’re doing it yourself. The campaigns aren’t broken, but you wonder if there’s a smarter way. You feel like you’re leaving money on the table. You want a senior perspective without handing everything over.

That’s fractional consulting. I come in on strategy: campaign structure, audience alignment, funnel design, tracking setup, competitive positioning. I review your account with fresh eyes and tell you what you’re missing.

What You Get

When Consulting Makes More Sense Than Full Management

Fractional makes sense if you’re confident your current setup is working, but you want validation from a specialist. It also makes sense if you’re between agencies or evaluating vendors. Or if your in-house team wants guidance from someone who’s seen thousands of accounts.

Full management is for when you want ads completely off your plate. Consulting is for when you want a trusted advisor in your corner.

Typical Consulting Engagement

  1. Account auditYou grant read-only access (or I review what you share). I spend a day analysing structure, keywords, audiences, tracking, and competitive positioning.
  2. Strategy callI walk through my findings and recommendations. We prioritise what to tackle first. Gaps in tracking. Wasted keywords. Missed audience layers. Structural inefficiencies.
  3. Ongoing support (optional)Monthly or quarterly calls to advise on new campaigns, seasonal changes, or big strategic shifts. Or one-off reviews as needed.

Honest Conversations Only

I’ll tell you if your ads are fine. I’ll tell you if your agency is solid. I won’t upsell you on services you don’t need. You call for a second opinion because you want honesty—and that’s what you’ll get.

Perfect for Halifax and West Yorkshire Businesses

Whether you’re in Halifax, Mirfield, Todmorden, or Holmfirth, I work remote and understand the unique challenges of UK trade, ecommerce, and service businesses. Local context, national reach, and senior strategy combined.

Frequently asked questions

Do I need to give you full account access?

No. Read-only access is fine for the audit. If we move into ongoing management later, we’d upgrade that. But for strategy consulting, read-only is enough.

How long does a typical audit take?

Usually a day of my analysis, then a call to walk through findings and prioritise. Depending on account size and complexity, audit time varies, and I’ll quote it upfront.

Can you help if I'm with another agency?

Absolutely. If you want a second opinion on your current agency’s strategy, or you’re considering a switch, I can review the account and give you honest feedback.

What's the minimum commitment?

No minimum contract. A one-off audit is fine. Quarterly strategy sessions (if you want ongoing advice) are month-to-month.

How much does a typical audit cost?

Depends on account size and scope. Quote on a call. I’ll give you a fixed price before we start so there’s no surprise.

Can you help with Google Ads setup if I'm starting from scratch?

Yes, but that’s more of a build-and-manage project than pure strategy consulting. I’d discuss the best approach on a call—might be hourly consulting, fixed-scope build, or a management agreement.

Want a Senior Second Opinion on Your Google Ads?

Book a consultation. We'll talk about your account, your goals, and whether fractional strategy or a one-off audit makes sense. No obligation.

Call 07410 907 104 Book a consultation