PPC Consultant for Shipley Businesses

For teams running their own ads

You’ve got someone running Google Ads—maybe in-house, maybe an agency—but something feels off. The ROAS isn’t where it should be. Keywords are matching too broadly. Conversion tracking is wonky. You need a second opinion from someone who isn’t selling you more spend.

That’s where I come in. I come in as a fractional advisor: audit what you’re doing, spot the problems, help you fix them, and then step back. You keep running things, but now you know what actually works and what to watch for.

What advisory looks like

• Account audit. I log in, review your structure, keywords, ad copy, landing pages, and tracking. I spot what’s working and what’s wasting money.
• Actionable report. You get clear findings: what to fix, what to pause, what to build. Prioritised by impact.
• Hands-on help. We hop on calls to implement changes, test new angles, or troubleshoot problems as they come up.
• Fractional ongoing. Some clients want me on retainer for a few hours a month—think of me as your external head of paid. Others want project-based help. We tailor it.

Why in-house teams and small agencies often need outside help

You’re close to your own campaigns. You see the same thing every day and stop noticing what’s broken. An outsider—especially one who’s managed £2M+ across dozens of accounts—spots patterns quickly. Bad keyword matching, low-intent audiences, landing page problems, tracking gaps: I see these within an hour of audit.

How we start

1. Consultation callYou tell me what’s happening, what you’re trying to achieve, and what’s frustrating you. No pressure; this is just to understand your situation.
2. ProposalI outline what I’d do, how much it costs, and what you can expect. Priced as a fixed project or ongoing retainer depending on your needs.
3. Work and feedbackI audit, find issues, and help you implement fixes. You maintain control; I advise and execute alongside your team.