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You already have someone running ads

Your in-house team or freelancer is executing—they’re building campaigns, setting bids, writing ads. But are they doing it right? Is the strategy sound? Are you wasting money on the wrong keywords? Is your tracking reliable? Is your bid strategy actually optimised, or just on autopilot?

You don’t need someone to take over. You need a second opinion from someone who’s been doing this for 12 years.

What I do as your consultant

Why bring in a consultant

Your current team knows your business and your Google Ads account. That’s valuable. But they may not have 12 years of multi-client PPC experience. They may not have seen what works across ecommerce, home services, trades, and D2C. They may not have pressure-tested their assumptions against 20+ years of data.

I bring that perspective. I’ve managed £2M+ in ad spend, seen a thousand campaigns, know what patterns repeat and what’s just noise. I’m not here to take over—I’m here to make your existing team better.

How consulting works

  1. Consultation call30–45 minutes. You tell me what’s working, what isn’t, what you’re worried about. I ask questions about goals, budget, CAC, and current team structure.
  2. Light audit (optional)I review your account, campaigns, keywords, ads, tracking. Takes a few hours. I give you a quick summary on the call—red flags and quick wins.
  3. Deeper audit (if needed)Full review with detailed report. Priorities, recommendations, next steps. Typically £300–£800 depending on account complexity.
  4. Retainer optionsQuarterly calls (£300/month), monthly reviews (£500+), or as-needed consultation. Price depends on scope.

Good fit for

You stay in control

I advise. You decide. I’ll give you honest feedback—sometimes that means telling you your current approach is working fine and you don’t need me. Other times it means recommending a significant restructure. Either way, you own the account and make the final call.

Frequently asked questions

Can I keep my current team and hire you as a consultant?

Yes. That’s the whole idea. I give advice; your team implements. Or they decide not to—it’s your account.

Do you work with teams in Brighouse and West Yorkshire?

Yes. Consulting is remote. Works the same whether you’re in Brighouse, Halifax, Mirfield, or any other UK location.

How much does a consultation cost?

Initial consultation call: free. If you want a detailed audit after that, I’ll quote you based on account complexity—typically £300–£800. Retainers start at £300/month.

What if your recommendations conflict with my team?

That’s a real possibility. I’ll give you my honest take. You listen to both perspectives and decide. That’s your job as the decision-maker.

How often do we talk?

Depends on the retainer. Could be quarterly calls, monthly check-ins, or one-off audits. We’ll set that up after the first conversation.

Do you have experience with ecommerce and home services?

Yes. 12 years across both. I’ve managed campaigns for D2C brands scaling fast, and home services businesses in trades like plumbing, heating, and services.

Get a second opinion on your Google Ads

Book a free consultation call. We'll talk about your current setup, your goals, and what an external perspective could help you avoid.

Call 07410 907 104 Book a consultation