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What a PPC audit actually finds

Most Google Ads accounts leak money quietly. Campaigns bidding against themselves. Tracking that doesn’t work. Audience segments nobody understands. Negatives that should exist but don’t. A proper audit finds those leaks and tells you exactly how much they’re costing. No theory, no fluff—just numbers and actionable fixes.

The audit always covers

The audit is honest, not pretty

If your ads are running well, I’ll tell you that. If they’re a disaster, I’ll show you why. If the problem isn’t ads at all, I’ll say so. You’re not paying for a report that tells you to spend more—you’re paying for truth.

Why Dewsbury businesses audit their Google Ads

You’re competing with Leeds, Wakefield, Brighouse. Every wasted pound in your ad account is a pound not working for you. An audit finds those pounds. Home services, ecommerce, niche retail—it doesn’t matter. Waste looks the same in every account. The only difference is how much you’re bleeding.

How the audit process works

  1. Access and reviewYou give me read-only access to your Google Ads account. I spend time tracing your spend and tracking.
  2. Detailed reportI write a report: what I found, impact (how much money), and specific fixes you or your team can make.
  3. Debrief callWe walk through the findings. You ask questions. You decide what to do next.

Frequently asked questions

How much does an audit cost?

Pricing depends on account size and complexity. Small account, small fee. Large account with multiple campaigns, larger fee. I’ll quote you after a brief conversation about your setup.

Will you tell me to hire you after the audit?

I might recommend ongoing management if I think your account needs it. But I’m not running an audit as a sales pitch. You can take the report and use it however you want.

Do you audit accounts for Dewsbury-based businesses?

Yes. I know the West Yorkshire market well, especially home services and ecommerce. I can spot competitive waste specific to your region.

How long does an audit take?

From access to report, usually 5–7 business days. Complexity and account size vary that, but I don’t drag them out.

What if the audit finds nothing wrong?

That happens. It means your account is running lean. You’ll still get a report confirming that—and probably a few small optimisations anyway.

Find out where your Google Ads money is going

Request a PPC audit. I'll map your waste and give you a clear roadmap to fix it. No obligation to hire me after.

Call 07410 907 104 Request a PPC audit