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What's wasting money in your Google Ads account?

Broad match chaos. Tracking that’s broken. Audiences that don’t convert. Bidding that’s either reckless or timid. Ad copy that tells no story. I run diagnostics for businesses in Malmesbury and across Wiltshire who know something’s wrong but don’t know what.

An audit covers

Fixed scope, honest output

I give you a written report. Real findings, real recommendations, real numbers. No fluff. If your ads are actually fine, I’ll say so. But most accounts have £500–£5,000 in annual waste I can spot in a day.

Why audit now?

Because you’re bleeding money or you’re leaving it on the table. An audit finds the leak. Then you decide: fix it yourself, hire me, or bring in an agency. No pressure. You own the data.

The audit process

  1. Scope and accessYou give me read-only access to your Google Ads and Analytics. I’ll ask about your business model, margins, and goals.
  2. Deep dive3–5 days. I analyse keyword performance, tracking, spend, structure, creative. No stone left unturned.
  3. ReportYou get a written report with findings, prioritised recommendations, and estimated savings. I’ll walk you through it in a call.

Frequently asked questions

How much does an audit cost?

I quote audits individually based on account size and complexity. For a fixed price, book a brief call and I’ll tell you exactly what it’ll be.

What if the audit finds nothing?

It won’t. But if it does, I’ll still give you a report. Mostly, I find tracking gaps, keyword bloat, or structural issues that are costing you.

Can you audit a small budget?

Yes. Even £500/month accounts leak money. Scope and price adjust, but the diagnosis is just as thorough.

Do you audit Malmesbury-based businesses specifically?

Yes, and I’ve audited businesses across Wiltshire, Gloucestershire, and the whole UK. Geography doesn’t matter for Google Ads audits — the mechanics are the same.

What if I disagree with your recommendations?

Then we talk about it. I’ll explain the logic. But you’re in charge. If you want to ignore the findings, that’s your call.

Can I hire you after the audit?

Yes. Most of my ongoing management clients start with an audit. Some people just take the report and run with it. Either way works for me.

Get your Google Ads audited

Find out where the waste is. No obligation to hire me after. Just clarity, in writing.

Call 07410 907 104 Request a PPC audit