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What an audit actually is

We spend 8–12 hours inside your account — crawling campaigns, keywords, audiences, bids, device targeting, conversion tracking, landing pages, and ad copy. We’ll spot £500–£5,000+ in wasted spend every month, misconfigured tracking, untested ideas, and structural problems you didn’t know existed. You get a video walkthrough and a written report. Then you decide what to do.

What we audit

Why not just do this yourself?

You can review your own account. But you’re inside the problem — you know what you did, not what’s wrong. An external eye spots structural blind spots and waste patterns that feel normal when you live in the account daily. For businesses in Dursley and Gwent, a £300–£600 audit usually reveals enough saved spend to pay for itself in a single month.

The output

You get a video walkthrough (30–45 minutes) recorded and timestamped. A written report with findings organised by priority, cost-to-fix, and expected impact. And a call to discuss the results, answer questions, and help you prioritise fixes.

How it works

  1. You book an auditTell us your business, budget, and biggest concern. We give you a price and timeline.
  2. We dive inFull account diagnostic over 8–12 hours. We’ll also review landing pages and ad copy.
  3. Delivery and debriefVideo walkthrough, written report, and a call to talk through priorities and next steps.

Frequently asked questions

How long does a PPC audit take?

Our side: 8–12 hours digging through your account. Your side: about 1 hour to watch the video and read the report. Turnaround is usually 5–7 working days from booking.

What if you just tell me to spend more money?

We won’t. We audit for waste and blind spots. If your account is lean and your margins are tight, we’ll say that. Sometimes the answer is ‘don’t scale, fix this first.’

Do you recommend specific agencies or tools?

Yes, when it makes sense — audience data platforms, analytics upgrades, bid management tools. No kickbacks, no affiliate nonsense. Just honest tools that solve real problems.

We're in Gwent — is this worth the cost if we're small?

If you’re spending £1,500+/month on Google Ads, almost certainly. If you’re spending £500/month, the audit may still be worth it, but it’s a tighter call. We can give you a quick estimate before you commit.

What happens after the audit report?

You get to choose. Some clients implement changes themselves. Some hire us to fix it. Some pass it to their agency. You’re under no obligation. The report is yours.

Find hidden wasted spend in your Google Ads

Book a PPC audit. We'll review your account, spot gaps and waste, and give you a prioritised roadmap to fix it.

Call 07410 907 104 Request a PPC audit