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What's actually happening in your Google Ads account?

Most businesses don’t know. They see a monthly bill, some leads or sales, but they don’t know if they’re getting a good deal or throwing money away. An audit answers that question. I review your account structure, your keywords, your targeting, your tracking—and tell you exactly where money is leaking and where opportunity exists.

What an audit covers

The honest truth

Most audits reveal 20-40% wasted spend. But some reveal that your ads are actually pretty good, or that Google Ads isn’t the right channel for you at all. I tell you what I find, whether it’s good news or bad.

How a PPC audit works

You give me access to your Google Ads account (and Google Analytics if you have it). I spend time reviewing the structure, the performance data, and your market context. Then I compile a detailed report with findings, priorities, and recommendations. We schedule a call to walk through the results and answer your questions. The whole thing is scoped and fixed—no surprises on cost or timeline.

Your audit process

  1. Book the auditTell me about your business, your current spend, and what you’re most concerned about. I quote based on account size and complexity.
  2. I review and analyseYou grant access to Google Ads; I dig into structure, keywords, targeting, tracking, and performance. I also research your competitive landscape.
  3. Report and debriefI send a detailed findings document and we have a call to discuss priorities and next steps. You decide what to do with the recommendations.

Chipping Sodbury and Gwent—the audit advantage

Small and medium markets like Gwent can be tricky. Bid competition is lower than in London, but targeting precision is higher. An audit tells you if you’re taking advantage of that—if you’re reaching the right people in your area without overpaying for clicks from outside your service radius. That local insight matters.

Frequently asked questions

How much does a PPC audit cost?

It depends on account size and complexity. I quote on a call after you describe your setup. No hidden costs—you know the price before we start.

What if the audit shows my ads are fine?

Then I tell you that. I’ve audited accounts that are already running well. In that case, the value is confidence—you know you’re not wasting money, and we identify small optimisations that could help.

Will you recommend management afterward?

Only if it makes sense. Sometimes businesses need management; sometimes they just needed a one-time audit and implementation support. I’ll tell you honestly what I think.

Do you audit Google Ads only, or other channels?

I focus on Google Ads and Google Shopping. If you run Bing or social ads, I can comment on them but Google’s where my deep expertise is.

Is this audit useful for Chipping Sodbury businesses?

Yes. Whether you’re a local trader in Chipping Sodbury, a Gwent home services business, or ecommerce targeting the UK, an audit tells you if your Google Ads are working or wasting money. Market size doesn’t change that.

Find out what's really happening in your Google Ads.

A PPC audit is the fastest way to identify waste and opportunity. No long-term commitment—just a clear, honest picture of your account and what to do next.

Call 07410 907 104 Request a PPC audit