PPC Consultant for Amesbury Businesses

When you need more than a course

You’re running your own Google Ads or you’ve hired someone, but something feels off. Maybe you’re optimising blind. Maybe your manager can’t explain the account structure. Maybe you know there’s waste but can’t find it.

That’s where fractional strategy comes in. I’m not replacing your manager or taking day-to-day control. I’m working alongside you—auditing, advising, challenging assumptions. My job is to make sure your ad spend flows to conversions, not just clicks.

What we can tackle together

• Account structure audit. Is your campaign setup forcing waste? Are you bidding against yourself? Can you break out the high-margin products from the low-margin?
• Keyword strategy overhaul. Are you bidding on the right terms? Too broad? Too narrow? Wasting money on junk search terms?
• Audience targeting and exclusions. Are you reaching the people most likely to convert? Are your audiences eating into each other’s budgets?
• Conversion tracking reality check. Can you actually measure what matters? Or are you flying blind on revenue?

How fractional advisory works

We start with a strategic call. You walk me through the account or your current setup. I ask hard questions. Then I do a focused audit—usually 3–5 days of deep review.

I send you a report with findings, priority fixes, and a plan. Then we pick which pieces you want help executing. Some clients want me to own a few campaigns. Others want monthly reviews only. Some want a quarterly strategy reset. You set the scope.

From call to clarity

1. Strategy call30 mins. You walk me through your account or goals. I ask the hard questions.
2. Focused auditI spend 3–5 days deep in your setup. Finding gaps, waste, leverage points.
3. Report & roadmapClear findings. Prioritised fixes. You choose what to own, what you want support on.
4. Execution supportHelp scaling, testing, troubleshooting. You decide the cadence—monthly, quarterly, ad hoc.