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When you need PPC advice without full takeover

Some businesses have someone running Google Ads—maybe an employee, a junior, or an external agency—but they’re not getting the results they need. You know you need to fix it, but you’re not sure what’s broken or who to trust.

That’s where we come in. We work as a fractional advisor: auditing your current setup, identifying waste and missed opportunities, and giving you a clear roadmap. You can implement it yourself, with your existing person, or hand over management entirely. We’re not precious about which path you choose.

What we offer as a consultant

The consultant advantage

You’re paying for a senior perspective, not execution overhead. We’ll spot problems in 30 minutes that would take a junior 3 months to fix. That’s the value of 12 years in Google Ads and £2M+ in managed spend.

Typical consultant engagement

  1. AuditYou share access to your Google Ads account. We spend a few hours digging into structure, performance, and tracking.
  2. Findings callWe present the problems, opportunities, and a prioritised roadmap for fixes.
  3. Implementation supportWhether you implement or delegate, we’re available for questions and refinement.
  4. Optional ongoingMany clients book monthly strategy calls to keep optimisation on track.

Frequently asked questions

How much does a PPC consultant cost?

That depends on scope. A one-off audit is typically quoted after we understand what we’re looking at. Ongoing fractional work starts from £300/month, quoted on a call based on how much time you’ll need. We’ll be clear on the cost before you commit.

What's the difference between a consultant and an agency?

An agency runs your ads end-to-end. A consultant gives advice and strategy. You implement, or you hire someone else to. Both are valid; it’s about whether you want delegation or just better direction.

Can you audit our current Google Ads setup?

Yes. We’ll review campaign structure, targeting, bids, creative, tracking, and performance. Then we’ll tell you what’s working and what isn’t. This usually takes 2–3 hours of work from us.

We're in Devizes but have a national campaign. Can you help?

Absolutely. Geography doesn’t matter for Google Ads consulting. We’ve worked with campaigns targeting Devizes, all of Wiltshire, or the entire UK. The principles are the same.

Do you offer implementation support, or just advice?

Both. We’ll give you clear recommendations. If you want us to implement the changes, we can include that as part of the engagement, priced separately.

How often would we have calls?

That’s up to you. Some clients want a one-off audit and no more. Others book monthly strategy calls. We’ll agree on a cadence that makes sense for your goals and budget.

Need a second opinion on Google Ads?

We'll jump on a call to understand what you're trying to fix, outline what we'd do, and quote a fair price. No mystery, no pressure.

Call 07410 907 104 Book a consultation