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You already have someone running ads — but is it right?

Maybe you’re working with an agency, a freelancer, or running ads yourself. Either way, it’s easy to wonder: am I getting value? Is my budget being used smartly? Is there money sitting on the table?

I work with clients as a fractional consultant — a senior strategic partner who reviews your setup, finds the gaps, and advises on what to fix. No sales pressure, no agency overhead. Just honest input.

What fractional consulting covers

The honest truth about agencies

Big agencies are built for big budgets and big teams. Small agencies often use juniors because it’s the only model that scales. Freelancers vary wildly. If your current setup isn’t delivering, it might just be a fit problem, not a strategy problem.

Pricing for advisory work

Fractional consulting starts from £300/month for ongoing monthly reviews and strategic input. For deeper dives — full account audits, competitive analysis, rebuilds — I’ll quote based on scope. Book a call and we’ll size what you actually need.

How fractional PPC advisory works

  1. Initial consultationYou walk me through your current setup, goals, pain points. No commitments — just scoping.
  2. Audit & recommendationsI review your account, analyse performance, and give you a clear action plan.
  3. Ongoing partnershipMonthly or quarterly check-ins, strategic input, and help implementing changes.

Why hire a consultant instead of an agency?

Agencies are built to manage large portfolios of clients; consultants focus deeply on yours. You’re not paying for a sales team, account coordinators, or junior staff learning on your budget. You’re paying for senior strategic thinking. If you only need 5–10 hours per month of expert input, that’s better value than a full-service agency retainer.

Frequently asked questions

Can you help me switch agencies?

Yes. I can audit your current setup, advise on what’s working and what isn’t, and help you plan a transition if you decide to move.

Do you work with in-house teams?

Absolutely. If you have someone managing ads in-house, I can act as a strategic advisor, review their work monthly, and help build their skills.

What's the difference between your agency and consulting services?

On the agency side, I run your account end-to-end. As a consultant, I advise on strategy and oversee someone else’s execution — yours or another agency’s. Pick based on what you need.

I'm in Melksham — does location matter?

No. I work entirely remotely, so whether you’re in Melksham, Bath, Devizes, or anywhere else in Wiltshire, we can work together online.

Can I start with an audit and decide later?

Yes. Book a call, we’ll scope an audit, and you’ll get a full picture of your account. Then decide if ongoing advisory makes sense.

What qualifications do you have?

12 years in Google Ads, Google Partner certified, Microsoft Ads certified. I’ve managed £2M+ in ad spend and worked with ecommerce, D2C, and home services businesses across the UK.

Get a second opinion on your PPC

Unsure if your Google Ads are working? Book a consultation to discuss your current setup and see where improvements lie.

Call 07410 907 104 Book a consultation