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You have someone running your ads. Should you?

Maybe they’re good. Maybe they’re not. Maybe you’re thinking about bringing it in-house or trying someone new. I give honest, blunt feedback on your Google Ads setup — what’s working, what’s waste, what’s missing. Then you decide what to do next.

What I offer

When fractional makes sense

You’ve got an internal team or agency running ads, but you want senior eyes on strategy. Or you’re thinking about hiring someone but need to know what good looks like first. Or you’re doing it yourself and want monthly check-ins to stay sharp.

Honest feedback, no ego

I’ll tell you if your current setup is fine. Plenty of clients have solid ads — they just need tactical tweaks or confirmation they’re on the right track. I don’t upsell.

My background

12 years managing Google Ads. £2M+ direct spend across ecommerce, D2C, and home services. Google Partner & Microsoft Ads certified. I’ve worked with businesses in Driffield, Beverley, Bridlington, and across East Riding of Yorkshire. I know what good PPC looks like.

Typical fractional engagements

Frequently asked questions

How is this different from hiring a full-time agency?

An agency runs your ads daily. I give strategic input. You or your team execute. Cheaper, and works well if you’ve already got someone or want to stay hands-on.

What if I'm based in Driffield and want local support?

I work remote UK-wide. Driffield, Beverley, Market Weighton, Malton, Pocklington, Hornsea, Bridlington — anywhere. We communicate by email, calls, and Slack.

How do we charge for this?

Starts from £300/month for a basic monthly retainer. Project work (like an audit) is quoted separately based on scope. Call to discuss what you need.

Can you audit my current agency?

Yes. I’ll review your account structure, bids, keywords, ad copy, conversion tracking. Honest feedback on what’s working and where you might improve.

Do you do workshop-style training?

Not as standard, but I’m happy to discuss on a call if that’s what you’re after.

Want strategic input on your Google Ads?

Book a consultation. We'll talk through your current setup, what you're trying to solve, and whether fractional consulting makes sense.

Call 07410 907 104 Book a consultation