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You've got Google Ads running. Now what?

You hired an agency, or you’re running ads yourself, and it’s sort of working. Clicks are coming in. You’re not losing money. But are you winning? That’s the question most Pocklington businesses never ask. A second opinion from a senior consultant isn’t about panic. It’s about clarity.

What a fractional consultant actually does

Why hire a fractional consultant instead of replacing your current setup

You want fresh eyes without ripping out what’s already working. A senior consultant audits your account, tells you the truth, and gives you a roadmap. You decide whether to implement it yourself, pass it to your current team, or bring us in to execute. This is for business owners who want strategic clarity without a full handoff.

How a consultation works

  1. Share your account accessYou grant read-only access to your Google Ads account and Google Analytics (if available).
  2. Deep auditWe spend 2-4 hours reviewing structure, keywords, ad copy, bidding, tracking, and performance data.
  3. Strategy callWe walk through our findings, your performance vs. realistic benchmarks, and our recommendations for improvement.
  4. Ongoing inputOptional monthly or quarterly check-ins to assess progress and evolve strategy as your business grows.

Fractional pricing starts from £300/month

This covers monthly strategy calls, account reviews, and ongoing advisory. Larger scopes (weekly calls, continuous optimisation) are quoted after we talk.

The East Riding market rewards precision

Pocklington and the wider East Riding aren’t London. Your competition for ad space is limited. That means a smart strategy — targeting the right keywords, bidding aggressively on high-intent searches, and pulling back on waste — creates outsized returns. A senior consultant who’s seen what works will accelerate that.

Frequently asked questions

Is fractional consultation right for me?

You’re a good fit if you’ve got Google Ads running, it’s performing okay-to-fine, but you’re not confident you’re optimising it properly. You want strategic direction without a full takeover.

Can you work alongside my current agency or team?

Yes. We’ll audit what they’re doing, give you strategic input, and let you decide whether to adjust their approach or shift oversight elsewhere.

How often will we talk?

That depends on your needs and your spend. For most Pocklington businesses, a monthly call is enough. Some need quarterly check-ins. We’ll agree upfront.

What if your audit reveals your current ads are broken?

We tell you. Then you decide: fix it yourself, pass the recommendations to your current team, or bring us in to manage the account directly.

Do you have experience with businesses in East Riding?

Yes. Local services, ecommerce, trades. The East Riding market is underexploited for Google Ads — low competition means high ROAS if you bid smart.

Can I scale up to full management later?

Absolutely. Many clients start with fractional consultation, then move to full management once they see the opportunity.

Get strategic clarity on your Google Ads

Book a consultation. We'll audit your account, tell you honestly how you're performing, and give you a clear roadmap for improvement.

Call 07410 907 104 Book a consultation