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You've already got ads running. You need a strategy upgrade.

Maybe you’re managing them yourself and want expert eyes. Maybe you’ve hired an agency but something feels off. Or you’re stuck — ads are live but performance is flat and you don’t know why.

I work as your fractional senior strategist. That means strategy, audits, quarterly reviews, or ongoing advice without taking over the whole account. You stay in control; I keep you honest.

What a consultant does

How fractional consulting works

  1. Initial consultationFree call. You share access to your account (read-only), I review it. We agree on scope: audit only, or ongoing monthly check-ins.
  2. Detailed findingsI audit your tracking, keyword performance, bid strategy, and ad copy. I flag what’s working and what’s wasted.
  3. Recommendations & supportI give you a clear roadmap. If you want, I stay involved — monthly calls, feedback on changes, strategy shifts.

Not a full-service rebrand

Fractional consulting keeps your costs low and your autonomy high. You’re not replacing your team or agency — you’re adding senior strategic input.

Why Malton and East Riding businesses use this model

Running ads is easy. Running them well is harder. A lot of businesses in Malton, Pickering, York and Driffield are losing money to wrong keywords, bad bid strategies, or broken tracking. A quarterly review from someone who’s seen £2M+ of campaigns often pays for itself in the first month.

Frequently asked questions

Can you work with my existing agency or manager?

Yes. I act as your strategic advisor, not a replacement. If your current setup is working, we keep it. If there are gaps, I highlight them.

What's the difference between consultant and full management?

Full management: I run your ads daily, make all decisions, report to you. Consultant: you stay in control, I advise and audit. Choose based on your bandwidth.

Do you work with businesses in Malton?

Yes. I’ve worked with businesses across Yorkshire, East Riding, and the UK. Location doesn’t matter; sound strategy does.

How much does fractional consulting cost?

It starts from £300/month for ongoing advisory. One-off audits are quoted on a call after I’ve reviewed your account. No hidden fees.

How often should we review my ads?

Monthly is standard. If you’re running small budgets, quarterly works. Bigger budgets often benefit from weekly or bi-weekly touch-points.

What if I discover my ads are broken?

That happens. The audit will surface it. Then you decide: fix it yourself (I’ll advise), hand it over to me for full management, or hire someone else. No obligation to do anything.

Get a free initial consultation

Share your ads account access (read-only), I audit it, we talk about what's working and what's not. Then you decide if fractional consulting fits.

Call 07410 907 104 Book a consultation