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You've got someone running your ads. Sometimes you need a second opinion.

Maybe you’re in-house, or you’ve got an agency. Either way, you wonder: Are we optimised? Are we wasting money? Is this the best structure? Those questions don’t disappear. That’s what fractional consulting solves.

I work as a strategic advisor—helping you validate decisions, spot gaps, and improve performance without taking over day-to-day management. Twelve years in Google Ads, £2 million+ managed directly, Google Partner certified. I give you clarity.

What advisory looks like

When an audit becomes a strategic partnership

Most clients start with an audit: Give me a diagnosis of what’s wrong. Then they ask, How do I fix this? That’s where ongoing advisory fits. You own the implementation; I own the strategy. It costs from £300 per month on a consulting retainer. We talk through decisions, review performance, and steer quarterly. No obligation to stay longer than you need it.

How a consulting engagement starts

  1. Initial callYou describe your current setup, team, and what you’re unsure about. I ask the diagnostic questions that reveal where the friction actually is.
  2. Account reviewI audit your structure, bid strategy, landing pages, and tracking. Takes a few hours. You get a document with findings and priorities.
  3. Strategy sessionWe sit down and map out the fix. What should you do first? What’s quick? What requires testing? I help you build the roadmap.
  4. Ongoing partnershipMonthly or quarterly check-ins. You implement, report back, and I steer based on new data. Lightweight, high-signal advice.

Why second opinions matter

Sometimes you’re too close to the data. Someone outside the account sees patterns that internal teams miss. That outside perspective is worth it, especially when your current approach is burning money.

Frequently asked questions

Do you replace our current team or agency?

No. You keep who you have. I sit alongside, review their work, and give you strategic oversight. Think of me as your second brain, not a replacement.

How often do we work together?

It depends on your needs. Some clients want monthly deep-dives; others prefer quarterly reviews. We set a cadence that makes sense for your account complexity and budget. No contracts—you adjust as needed.

Can you advise on ecommerce and service businesses?

Yes. Both have different performance metrics and structural needs. Ecommerce optimises for customer lifetime value and ROAS; services optimise for lead quality and cost per acquisition. I’ve worked in both and know the difference.

Do you have experience with Beverley and East Yorkshire clients?

I work with clients across East Yorkshire and beyond. Beverley’s business landscape—from local services to smaller D2C brands—I understand the competitive dynamics and audience targeting that works in the region.

What does a retainer actually cost?

From £300/month. That’s for regular strategic advice on an ongoing account. For a one-off deep audit or initial strategy work, we quote based on scope.

Get strategic clarity on your Google Ads without changing your team.

Book a consultation. We'll review your current setup, identify what's working and what's draining budget, and build a roadmap. No pressure to commit beyond that first conversation.

Call 07410 907 104 Book a consultation