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Your ads deserve better than default Google settings

Most Heathfield businesses are losing money on ads without realising it. Wrong keywords catch irrelevant searchers. Poor bid strategy wastes spend on clicks that don’t convert. Tracking is incomplete so you can’t even see what’s working.

I’m Stevie Morris, a freelance Google Ads specialist with 12 years hands-on experience. I’ve managed £2M+ of ad spend directly—not delegated, not supervised. I’m Google Partner and Microsoft Ads certified. I run ads for ecommerce and home services businesses across the UK, and I live in the London commuter belt where East Sussex sits—so I understand your local competition and CPC pressures.

What done-for-you management means

Growth PPC proof

My sister agency, Growth PPC, manages £20M+ at scale with a senior-led model (no juniors, same principle). Peak ROAS across their book: 20.8x. That’s the standard we hold ourselves to—not vanity metrics, just results that matter to revenue.

Why Heathfield businesses call me

East Sussex sits in the London commuter belt. Google Ads CPCs here are high—you’re competing against London-level bid pressure on many keywords. That means every pound of ad spend has to work harder. Generic management won’t cut it.

I specialise in ecommerce and home services (trades, contractors, installers, repair services). If you fit either niche, I know exactly which keywords to bid on, which to avoid, and how to structure your account to survive high CPC pressure while staying profitable.

How this works

  1. Initial call (free, 30 min)We discuss your business model, current ad spend, and what ‘good’ looks like for you. No sales pitch—just a real conversation.
  2. Account audit (if you're an existing client)I review your current setup, identify wasted spend and tracking gaps, and show you the opportunity.
  3. Strategy & handoverI rebuild your account, set up tracking, and start optimising. You get monthly reports showing real performance—clicks, conversions, revenue, ROI.

Frequently asked questions

Do I need to be a certain size to work with you?

No. The minimum is £300/month, which covers up to £3,000/month ad spend. That works for a single-location tradesperson, a small ecommerce brand, or a local service business. If you’re spending more, you pay 10% of ad spend (e.g. £5,000/month spend = £500/month fee).

What's the contract length?

Month-to-month. You’re not locked in. If it’s not working, you can stop. But proper Google Ads optimisation takes time—at least three months to build data and refine strategy.

Can I use Google's automation instead?

Google’s Smart Bidding and Performance Max are useful tools, but they’re not strategy. They need a well-structured account, solid conversion tracking, and clear business rules to work. Most businesses that try automation without that foundation waste money. Automation is a tool I use, not a substitute for thinking.

How does this work for Heathfield specifically?

East Sussex sees higher Google Ads competition than rural areas, especially if your keywords attract London searchers. I’ll bid strategically on keywords that pull local intent, avoid broad match keywords that catch unwanted traffic, and set location-level bid adjustments so you’re not overpaying for clicks outside Heathfield.

What if my business doesn't fit Google Ads?

I’ll tell you. Some business models—low margins, long sales cycles with no online conversion—don’t suit Google Ads. I’d rather be honest upfront than take your money for three months and watch it disappear.

Do you work with my existing agency?

No. I manage your account directly. If you already have someone running ads, I can audit their work and give you a second opinion (that’s the consultant service). But I don’t do co-management.

Ready to stop wasting money on ads?

Book a free 30-minute strategy call. We'll look at your business model, your current spend (if you have it), and whether Google Ads is the right channel for you. No obligation. No sales pitch.

Call 07410 907 104 Book a free strategy call