PPC Agency across East Sussex

Why East Sussex Businesses Need a Smarter Google Ads Approach

East Sussex sits squarely in the London commuter belt. That means you’re competing for clicks at London-level CPCs — whether you’re a trades business in Hastings, an ecommerce brand in Lewes, or a service company in Eastbourne. The cost of getting Google Ads wrong here is genuinely high.

I’m Stevie Morris. I’ve spent 12 years managing Google Ads campaigns, handled over £2M in ad spend directly, and hold both Google Partner and Microsoft Ads certifications. Through my sister agency Growth PPC, I’ve overseen £20M+ managed at scale — including a 20.8x peak ROAS for an ecommerce client. That experience informs every campaign I touch.

When you work with me, you work with me. Not a junior who’s had three months of training and a checklist. Senior hands on your account, every week.

What Done-For-You Google Ads Management Actually Covers

• Account architecture — campaigns, ad groups, match types, and negatives structured to match how your customers actually search.
• Search term monitoring — active management of what your ads appear for, cutting wasteful spend before it accumulates.
• Ad copy testing — real A/B tests with a point, not random variation for its own sake.
• Bid strategy — whether that’s manual CPC, target CPA, or ROAS bidding, chosen to fit your margin and volume, not Google’s preference.
• Conversion tracking — properly implemented via Google Tag Manager so you know what’s actually working.
• Performance Max oversight — if PMax is in your account, it gets audited and constrained properly, not left on autopilot.
• Monthly reporting — plain English, focused on revenue and leads, not vanity metrics like impressions and CTR.

How We Get Started

1. Free strategy callWe talk through your business, what you’ve tried before, your current account if you have one, and your goals. No obligation — I’ll tell you what I think, including if Google Ads isn’t the right channel for you right now.
2. Audit or account reviewIf you have an existing account, I’ll review it before we commit to anything. Fresh starts get a competitor and keyword landscape overview so we know what we’re walking into.
3. Campaign build or restructureCampaigns are built or rebuilt to the structure that fits your goals — not copy-pasted from a template. Tracking is verified before spend starts.
4. Ongoing managementMonthly management, regular optimisation, and a proper reporting cadence. You’ll know what’s happening and why every month.

Who I Work With in East Sussex

My two core niches are ecommerce and D2C brands, and home services and trades businesses. East Sussex has a strong mix of both — independent retailers competing online, home improvement companies targeting affluent commuter-belt postcodes in areas like Tunbridge Wells borders, Crowborough, and Haywards Heath, and service businesses covering the Brighton and Hove and Eastbourne catchments.

If you’re in one of those categories and you’re serious about making Google Ads work — not just spending budget to say you’re advertising — I’m the right fit. If you’re looking for a cheap option, I’m probably not. The from-£300/month model reflects senior time and genuine account management, not a quarterly check-in and an automated report.

Transparent Pricing — No Markups, No Surprises

The management fee structure is straightforward. The minimum is £300/month, which covers management of up to £3,000/month in ad spend. Above that threshold, the fee is 10% of ad spend — so at £4,500/month in spend, the management fee is £450/month.

Ad spend is paid directly to Google by you. I don’t take a cut of it, I don’t mark it up, and I don’t hold it. You always know exactly what’s going to Google and what’s going to management. If you want to know what a tailored quote looks like for your specific budget and goals, the call is the place to start.