Book a Free Strategy Call →

You already have Google Ads running—you want a second opinion

Maybe your current provider is a black box. Maybe you’re not convinced the spend is efficient. Maybe you’ve tried ads and stopped, and you’re not sure why. As a fractional consultant, I audit your setup, spot the waste, and give you a clear roadmap. You stay in control; I advise.

What a PPC audit covers

Sometimes the answer is 'pause it and do this instead'

Google Ads is powerful, but it’s not the default answer. I’ve told clients to stop ads and invest in SEO, or to reduce budget and tighten targeting. If your current strategy isn’t working, I’ll be straight about what needs to change—or whether Google Ads is even right for your business.

Fractional or full audit—your choice

Some clients want a one-off report with recommendations. Some want an ongoing strategic relationship where I review performance monthly and suggest changes. Either way, I work at your pace. The pricing conversation happens on a call and depends on scope—from £300/month for ongoing advisory. Ad spend decisions remain yours.

A typical engagement

  1. Initial callYou describe what’s working, what isn’t, and what you want to achieve.
  2. Deep auditI review account structure, keywords, ads, tracking, and spend. I identify leaks and opportunities.
  3. Strategy sessionI present findings with a prioritised roadmap. We discuss your options and next steps.

Frequently asked questions

How long does a PPC audit take?

The initial discovery call is 20 minutes. The deep audit typically takes a few hours depending on account size. The strategy session is another hour. Total: we’re usually done in 1–2 weeks.

Do you only advise, or can you implement the recommendations?

I can do both. Some clients want the audit and run the changes themselves. Others want me to implement and monitor. We’ll agree on the scope upfront.

I'm in Hugh Town—can you actually see what I'm doing locally?

I can see all your campaign performance data, keyword performance, ad copy, landing pages, and conversion tracking. Location doesn’t matter; the data tells the story.

What if my ads are already performing well?

Excellent. I’ll validate that, find incremental improvements, and help you scale confidently. Not every account needs a rebuild—some just need optimisation and reassurance.

Can you help with strategy if I don't have ads running yet?

Yes, I can help you plan and structure a campaign. That’s often called ‘consulting’—you’ll get a playbook and strategy document, and we can discuss implementation options.

How much does this cost?

It depends on scope and ongoing involvement. We’ll discuss pricing on your consultation call and agree on what works for you.

Ready for a PPC strategy conversation?

Book a free consultation to talk through your Google Ads goals, current performance, and what a fractional strategy looks like for your business.

Call 07410 907 104 Book a consultation