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What's actually happening in your account?

Most Google Ads accounts have holes: keywords bleeding budget on low-quality searches, wrong landing pages tanking conversion rate, tracking that doesn’t work. You don’t notice until the bill arrives or Q3 ROAS drops. An audit finds these fast.

What gets audited

Honest findings, not sales pitch

If your account’s running well, I’ll tell you. If it’s bleeding money, I’ll show you where. Audit is final—no obligation to hire me for ongoing management.

Why London accounts need audits

London’s expensive. CPCs are peak-market high, and one month of waste adds up fast. A £5,000/month account could be losing 20% to structural problems—that’s £1,000/month you don’t need to spend. An audit usually pays for itself in the first month of fixes.

How an audit works

  1. Scope callYou share your account size, main goals, and biggest concerns. We agree on audit depth and cost.
  2. Deep diveI review data, run queries, analyse search terms, test landing pages. Takes 2–4 weeks depending on account complexity.
  3. Report & callYou get a written audit with findings and prioritised recommendations. We discuss on a call.

Frequently asked questions

How much does an audit cost?

Depends on account size, complexity, and how deep you want to go. We discuss on a call and give you a fixed quote upfront. It’s separate from any management services.

How long does an audit take?

Usually 2–4 weeks from start to final report. Simpler accounts faster, complex multi-channel accounts slower.

Do I have to hire you after the audit?

No. The audit is yours to use however you want—implement the recommendations yourself, hire someone else, or hire me. Your choice.

What if the audit finds nothing major?

That’s good news. You’ll get a report confirming your account’s structure is sound. You still pay for my time, but you’ll know where you stand.

Will you audit a small budget account?

Yes. Audits work at any scale. If your budget’s under £500/month, make sure the audit cost is worth it—sometimes a quick strategy call is smarter.

Are London CPCs going to kill my ROI anyway?

High CPCs are the market. They’re not going away. An audit shows whether you’re bidding and structuring efficiently for that reality. If your economics don’t work, that’s a strategy decision—but at least you’ll know.

Want to know what's wrong with your account?

Let's schedule a scope call. I'll ask about your goals and account complexity, then give you a fixed audit quote. No pressure.

Call 07410 907 104 Request a PPC audit