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Your Google Ads Account Has Blind Spots

You’re spending money, and you think it’s working. But you don’t know if you’re losing £100/month or £1,000/month to bad keyword targeting, poor bid strategy, or broken tracking.

A PPC audit finds exactly that. It’s a fixed-scope diagnostic — you’ll get a report showing where money’s wasted, where tracking is broken, and what actually needs fixing. No sales pitch. No pressure to hire me for ongoing work.

What Gets Audited

Potters Bar Is Expensive — You Can't Afford Waste

You’re in the London commuter belt. Click costs here are 20–40% higher than rural areas. Every wasted click is money that could’ve gone to a conversion or a test that actually works.

I’ve audited hundreds of accounts. The typical Potters Bar or Hertfordshire business leaves £200–£500/month on the table just through poor targeting and tracking. A good audit spots it.

Audits Are Diagnostic, Not Sales

I don’t get paid more if you hire me for ongoing management. I don’t get paid at all unless you decide to work with me after the audit. So the audit is honest — no exaggerating problems to make the sale look good.

What You Get

A written audit report (usually 8–15 pages) with:

Executive summary: top 3 problems costing you money, ranked by impact.

Detailed findings: keyword-level breakdown, tracking issues, bid strategy assessment, landing page notes.

Recommendations: what to fix, in priority order. Rough cost to fix each one (time, not money).

Optional: a call to walk through the report and answer questions.

The Audit Process

  1. Request an auditTell me roughly how much you spend monthly and what you’re trying to sell.
  2. I pull your reportsYou give me view-only access to your Google Ads account. I spend 4–6 hours digging through keywords, conversions, landing pages, and trends.
  3. You get the reportWritten breakdown of what’s working, what’s wasted, and how to fix it. No fluff.
  4. Next steps are yoursFix it yourself, ask your current manager to fix it, or hire me to fix it. Your choice.

Frequently asked questions

How much does an audit cost?

Pricing depends on account size and complexity. There’s no standard price because a £1,000/month account is different from a £30,000/month account. I quote on a call after you tell me the basics. No obligation.

Will I be pressured to hire you after the audit?

No. The audit stands alone. If you want to implement the recommendations yourself, great. If you want to hire me for ongoing management, great. If you want to do nothing, that’s your choice too.

How long does an audit take?

The analysis takes 4–6 hours. You’ll have the report within a week. We can schedule a call to go through it if you want, or I can just email it over.

Is this relevant for Potters Bar and Hertfordshire?

Completely. High CPCs mean waste is more expensive. An audit that saves you £300/month (easily doable) is worth 3–6 months of potential consultant fees. The ROI is real.

What if I don't have a Google Ads account yet?

Then an audit isn’t right for you. But a strategy call is — I can walk you through whether Google Ads makes sense for your business before you spend a pound.

Can you audit a Microsoft Ads (Bing) account?

Yes. Microsoft Ads often gets ignored, but it’s a cheap, high-intent channel in many niches. I’m certified on Bing and can audit it the same way.

Get Your PPC Audit

Find the waste in your Google Ads. No obligation. Request an audit and we'll talk through what you're spending and what you're getting.

Call 07410 907 104 Request a PPC audit