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You don't know what you don't know about your Google Ads

Most businesses are leaking money in Google Ads. Not because they’re stupid—because they don’t have someone digging deep enough to find it.

Common leaks: keywords bidding on brand queries you own for free, campaigns with negative quality scores, conversion tracking that’s broken or misconfigured, bids set too high for the actual profit margin, keywords too broad matching into irrelevant searches, landing pages that don’t match ad copy.

A proper audit finds all of this. Then we tell you exactly how to fix it. No mystery. No ongoing commitment.

What an audit typically uncovers

How a PPC audit works

We pull your account data, look at your conversion tracking, check your campaign structure, review your keywords and ad copy, and audit your landing pages.

Then we write it up: what we found, how much it’s likely costing you, and exactly how to fix each issue. Some fixes are quick (pause a keyword, adjust a bid). Some are structural (rebuild campaigns for better organisation). All of it is actionable.

This is London. CPCs are high. The waste is expensive.

In London, a single bad keyword might cost you £50–£100 per click. An audit isn’t a luxury—it’s how you stop bleeding money on high-CPC searches.

The audit process

  1. You share accessRead-only access to your Google Ads account and Google Analytics (if you have conversion tracking set up).
  2. We dig inFull technical review. Campaign structure, keywords, bids, quality scores, landing pages, conversion tracking.
  3. We write it upYou get a detailed audit report with findings, rough cost estimates, and fix recommendations.
  4. We explain itCall to walk through the audit, answer questions, and talk about next steps (if you want them).

No obligation to hire us

You can use the audit to fix things yourself, or hire someone else to implement the fixes. We won’t try to upsell you. The audit is valuable on its own.

Frequently asked questions

How much does an audit cost?

I’ll quote you on a call based on account size and complexity. No hidden fees.

How long does an audit take?

Usually 5–10 days from when you share access to when you get the report. Depends on account complexity.

What if my account is small?

Doesn’t matter. Small accounts can leak money just as easily as large ones. The same structural mistakes happen at any budget level.

What if I'm in London and CPCs are sky-high?

That’s exactly why you need an audit. High CPCs mean high waste when something goes wrong. We’ll be especially focused on finding where money is leaking in your competitive London market.

Do I have to implement the recommendations?

No. The audit is a standalone service. You can use it however you want—fix it yourself, hire us, or hire someone else.

What if the audit finds nothing wrong?

That’s possible. If your account is genuinely optimised, we’ll tell you so. You’ll still get value from validation and confidence that your ads are working.

Let's find out where your Google Ads money is going

We'll review your setup, identify leaks, and give you a clear action plan. You'll know exactly what's working and what's wasting money.

Call 07410 907 104 Request a PPC audit