Book a Free Strategy Call →

You're paying London prices for clicks. Make them count.

Billericay sits in the London commuter belt, which means Google Ads CPCs here are high. Your competition is bidding like London businesses. That’s not a problem—it’s just a fact that separates the managed accounts from the abandoned ones. When CPCs are expensive, every click has to work harder. I make sure it does.

What I do

I take over your Google Ads account. I optimise keywords, pause waste, fix bid strategy, tighten landing pages, and tell you honestly when your ads are already doing fine and don’t need change. You don’t get a junior. You get me, 12 years in, Google Partner certified, and trained under the Growth PPC model where we’ve managed £20M+ at scale with senior consultants only.

How this works

The process

  1. Strategy call30 mins. You outline what you sell and where you’re leaking money. I share what I’d optimise first.
  2. I take it overYou give me access to your Google Ads account. I spend the first week auditing—reading your history, understanding your business, spotting obvious waste.
  3. First round of changesI’ll pause losing keywords, tighten bids on winners, fix bad landing page matches, maybe restructure campaigns for clarity. This typically saves 20–40% of wasted spend in the first month.
  4. Monthly rhythmEvery month I send you a report and review the account. We talk about what’s working and what comes next. You pay on a rolling basis—cancel anytime, but most clients don’t.

Who this is for

If you’re running Google Ads and profit feels random, or you don’t have time to do it properly, this works. Best fit: ecommerce shops with consistent products, and home services or trades with steady lead flow. Worst fit: brand-new campaigns with no data yet, or campaigns you want to run yourself while I just tinker. I’m not a hand-holder; I’m a manager.

Frequently asked questions

Are you actually in Billericay?

No. I’m UK-wide remote. You don’t need me in your office—I work through your Google Ads account, email, and phone calls. The advantage of high CPCs in Essex is that they pay for proper management, so you get a senior consultant, not an account manager in the next town.

What if my account is already fine?

I’ll tell you. I’ve walked clients through their own strategy calls and recommended they keep running it themselves. I won’t take money just to be busy. If you’re converting well and not wasting spend, we might find a smaller quarterly check-in instead, or nothing at all.

How long until I see results?

Depends what ‘results’ means. Waste usually drops in the first two weeks (pausing bad keywords, fixing bids). Revenue gains take longer because you need volume and data. Most clients see clearer profit within two months.

Why is your pricing fixed, not percentage-based?

Because I want to manage small accounts well, not skim percentage off big ones. A £300/month account with £3,000 spend deserves the same thinking as a £1,000/month account with £10,000 spend. Above £3,000/month spend, I switch to percentage so I’m incentivised to grow your spend profitably—not to cut corners to save myself work.

What's Growth PPC?

A sister agency I work closely with. They manage £20M+ in ad spend using a senior-only model (no juniors, no account managers). I apply that thinking to freelance accounts, so you get experienced strategy, not a revolving door of account coordinators.

Can I cancel if I'm unhappy?

Yes. Rolling month-to-month basis. Give me notice, and we’ll hand over the account clean. No lock-in contracts or hidden terms. If you’re not seeing the value, we stop. I’d rather part as friends than keep money from someone who doubts me.

Book a free strategy call

30 minutes. I'll audit your Google Ads account at a high level, show you where the waste is, and tell you honestly whether ongoing management would help. If it wouldn't, I'll say so.

Call 07410 907 104 Book a free strategy call