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A healthy audit asks a question: where are we wasting money?

Most Google Ads accounts have waste. It’s not failure—it’s just the nature of paid search. Keywords you thought would work don’t. Landing pages misalign with ad copy. Bid strategies overpay for clicks. Tracking breaks silently. After a few months, waste adds up. A good audit finds it, quantifies it, and tells you what to fix first.

What an audit covers

I spend 4–6 hours in your account. I review keyword performance, search term reports, landing page alignment, bid strategy, conversion tracking, ad copy, and account structure. Then I write you a report with findings and a prioritised list of what to fix. No ongoing obligation—just one deliverable, one price.

Audit includes

The audit process

  1. You grant accessI request view-only access to your Google Ads account (and Google Analytics if you have it). Takes five minutes.
  2. I auditI spend 4–6 hours in your account, documenting findings, calculating waste, and noting patterns.
  3. Report deliveryYou get a detailed report (usually 5–10 pages) with findings, estimated waste, and a prioritised list of fixes ranked by impact and effort.
  4. Debrief callOptional: 30 mins to walk through the report, answer questions, and discuss implementation.

Who audits are for

You’ve been running Google Ads for a few months or longer, and you want an honest assessment of what’s working and what isn’t. You’re not necessarily ready to hand over management—you just want to know if you’re wasting money and where to invest your next £500 in paid search for maximum impact. Audits work best for accounts that have history—at least 2–3 months of performance data.

Frequently asked questions

What's the difference between an audit and management?

An audit is a snapshot: I find problems and tell you how to fix them. Management is ongoing: I fix them for you and keep optimising. Audit is one-time; management is rolling month-to-month.

How much does an audit cost?

Pricing depends on account size and complexity. Call me with your annual ad spend and I’ll give you a quote. Most audits range between £500–£1,500, but I’ll give you a fixed price before we start.

What if I don't want to implement the recommendations?

That’s up to you. The audit is yours; the recommendations are guidance. Some clients use an audit just to validate that what they’re already doing is right. Some use it to build a case with their boss. Some implement it themselves. I don’t judge—I just deliver honest findings.

How long does an audit take?

I spend 4–6 hours in the account over 3–5 business days. You’ll get the report within a week of starting. Quick turnaround.

Should I get an audit if I'm in Billericay or Essex?

Yes, especially if you’re in the London commuter belt. CPCs are high here, which means waste is expensive. An audit that saves you 20% of waste might save £500–£1,000 a month. That ROI is clear.

Do I need to be doing this myself, or can an agency run the account?

Either. Audits work on accounts run by anyone—in-house, agency, freelancer. Sometimes an audit reveals where an existing agency isn’t optimising well, and that’s valuable information for you to have.

Request a PPC audit

Tell me about your Google Ads account—roughly how much you're spending per month, how long it's been running, and what's on your mind. I'll give you a fixed price and timeline for a full audit.

Call 07410 907 104 Request a PPC audit