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Why Freelance Beats Agency Overhead

If you’ve used a traditional PPC agency, you know the pattern: junior manages your account, senior only shows up for contract renewal. You pay for overhead, hierarchy, and inexperience. That’s not how I work.

For 12 years I’ve run Google Ads directly — £2M+ of client spend under my own hand. I’m Google Partner certified and Microsoft Ads certified. I’m also running Growth PPC, a senior-led agency managing £20M+ at scale with a zero-junior model. I’ve seen it all: ecommerce, D2C, home services, trades. The playbooks work. What’s different here is you get me, not a rotation of account managers.

What I Actually Do (No Upsell)

The Chesham & Buckinghamshire Reality

You’re in the London commuter belt. That means Google Ads CPCs here are high — real London-level competition for clicks. Wasting £100/day on poorly structured campaigns isn’t a minor leak; it’s your entire monthly marketing budget. Done right, it’s an investment that compounds.

How We Start

  1. Free 30-minute strategy callYou describe your business, current spend (if any), and goal. I ask hard questions and tell you if Google Ads makes sense for you — no pressure if it doesn’t.
  2. Audit & proposal (if it makes sense)I review your current setup if you have one, identify the biggest waste and opportunity, and send a clear proposal: scope, fee, timeline.
  3. Onboarding & launchI set up accounts, build campaigns, write ad copy, configure tracking. You review once before we go live.
  4. Ongoing managementWeekly optimisation, monthly reviews, scaling when it works. You get a monthly report that’s actually useful.

Pricing Is Transparent

From £300/month minimum (covers up to £3,000/month ad spend). Above that, it’s 10% of ad spend. So if you’re spending £5,000/month with Google, you pay £500/month to me. The ad spend goes direct to Google — no markup, no hidden fees.

That covers everything: account management, optimisation, weekly reviews, strategy calls, and actual expertise. No upsells. No ‘we found a new opportunity, that’s another £500/month.’ I make more money when your ads perform better. We’re aligned.

Who This Fits

Frequently asked questions

How long before I see results?

Most campaigns need 2–3 weeks to gather enough data to optimise meaningfully. The first month is often disappointing. By month three, you’ll usually see a clear picture of what works. I don’t promise overnight wins because they don’t exist.

What if I already have someone running ads?

If you’re happy with them, there’s no reason to switch. If you’re not — slow growth, high spend, poor tracking — book a call and let me audit what’s happening. I’ll tell you honestly whether the problem is structure, execution, or unrealistic expectations.

Do you work with businesses in Chesham specifically?

Yes. I work UK-wide and remote. Chesham, Amersham, Berkhamsted, Beaconsfield — I’ve managed ads for hundreds of businesses across Buckinghamshire and beyond. Local businesses in the trades and services often see the biggest wins because Google Ads is designed for geo-targeted intent.

What happens if I want to stop?

You’re free to leave whenever you want. I’ll hand over your account, all campaigns, and access. Your only cost is the month you decide to leave. No contract, no notice period nonsense.

Can you guarantee ROI?

No. Anyone who does is lying. I can promise rigorous testing, daily optimisation, and honest reporting. If your business model is sound and your ads are structured right, ROI usually follows. If it doesn’t, I’ll tell you why and stop wasting your money.

What's your experience with ecommerce and home services?

Both are my core niches. Ecommerce: I’ve managed seven-figure spend across apparel, tech, and gift businesses. Home services: Plumbers, electricians, solicitors, cleaners. The plays are different — but in both cases, wasted spend is usually from poor landing pages or mismatched audience targeting.

Let's Find Out If We're a Fit

Book a free 30-minute strategy call. No sales pitch. We'll talk about your business, your current spend, and your goal. I'll tell you honestly whether Google Ads makes sense and, if it does, what the first 90 days might look like.

Call 07410 907 104 Book a free strategy call