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What a Real Audit Finds

Most Google Ads accounts are bleeding money. Not catastrophically — but 15–30% waste is normal. Usually it’s not your operator’s fault; it’s structural. Campaigns that should be split, keywords that are too broad, landing pages that aren’t optimised for the traffic they’re receiving, tracking that’s broken or incomplete.

I do one thing well: find it. One focused audit, one written report, one clear list of fixes ranked by impact. Then you decide what to do.

What Gets Audited

The Chesham Factor

You’re competing in a high-cost area (London commuter belt). Wasted spend is especially painful. A single misaligned campaign here can cost £50–£100/week in lost opportunity. The audit often pays for itself in the first month.

Why One-Off Audit Beats Ongoing For Some

Not everyone needs a manager. Maybe your person is fine and you just want an independent opinion. Maybe you’re launching and want to start right. Maybe you’ve been running ads yourself and want expert eyes on the account before scaling.

An audit gives you that: clarity on what’s working, what’s broken, and what’s worth fixing first. Then you do the fixing — or hire someone to — or call me back for ongoing work. No commitment.

How the Audit Works

  1. Call & briefYou tell me about your business, current spend, goals, and what you’re already managing or outsourcing. 30 minutes.
  2. Deep dive into your accountI get read access to your Google Ads account (and Google Analytics if you have it). Takes a few days to dig through and make notes.
  3. Written audit reportI send you a clear, readable report: what’s working, where the waste is, what’s broken, and a ranked list of fixes (impact and effort).
  4. Debrief call (optional)We walk through the report, I answer questions, and we talk next steps. You own the implementation.

Typical Audit Findings (Chesham Businesses)

Frequently asked questions

How much does an audit cost?

That depends on complexity — active campaigns, account age, tracking setup. Email or call, and we’ll scope it and quote. Typically £300–£800 depending on account size.

Do I have to hire you for ongoing management after?

No. The audit is standalone. Some clients use it to train an in-house person or brief a new freelancer. Some hire me for ongoing work. Both are fine.

How long does it take?

About a week from access to report. Depends on account complexity. I’ll let you know upfront.

What if I'm in Chesham and don't have ads yet?

An audit isn’t the right fit if you’re starting from zero. But if you want strategic input on how to structure your first campaigns, book a consultation instead. That’s a better value for launch planning.

Can you audit multiple platforms (Google, Bing, Facebook)?

Yes. I cover Google Ads and Microsoft Ads in depth. Facebook/Instagram is outside my main expertise, but I can give feedback on basics. If all three are important, let me know upfront.

Do you need read access to my account or can you just talk me through it?

I need read access. Otherwise I’m just reacting to what you show me — I’ll miss things. Read access only, of course. I don’t make changes without your say-so.

Get Your Account Audited

Book a call to discuss your account and get a fixed quote. We'll walk through what an audit covers, and you'll know exactly what to expect before we start. No sales pressure — the audit report speaks for itself.

Call 07410 907 104 Request a PPC audit