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Why Greater London Businesses Need Senior PPC Management

Greater London is one of the most competitive paid search environments in the UK. Google Ads CPCs here run at London-level competition — meaning every poorly structured campaign, every broad match keyword left unchecked, every weak landing page costs significantly more than it would elsewhere.

Most PPC agencies hand your account to a junior. That junior is learning on your budget, juggling too many accounts, and optimising for hours logged rather than results. If you’re spending money on Google Ads in Greater London and it’s not producing a clear return, that’s the most likely reason why.

I work differently. I run your account personally — no account managers, no outsourcing, no bait-and-switch after the sales call. You get a Google Partner and Microsoft Ads certified specialist who has managed over £2M in ad spend directly, across ecommerce and home services clients in some of the UK’s most competitive markets.

What's Included in Ongoing PPC Management

The honest version

Greater London CPCs are high. That means Google Ads isn’t right for every business here — if your margins are thin or your average order value is low, I’ll tell you that on the call rather than take your money. If it is a good fit, the economics can work very well. The goal is efficient spend, not impressive-sounding metrics.

Growth PPC: Agency-Scale Proof

Alongside my freelance work, I’m part of Growth PPC — a senior-led agency with £20M+ managed at scale and a 20.8x peak ROAS across client accounts. The zero-junior model applies there too. This gives you the scale of proof from an agency operation with the accountability of dealing directly with the person doing the work.

For Greater London clients in ecommerce or home services trades, this depth of experience matters. These are the two niches I specialise in — not generalist PPC across every sector, but focused expertise in markets I know well.

How We Get Started

  1. Free strategy callWe talk through your business, your current setup, and whether Google Ads is the right channel. No pitch, no pressure.
  2. Audit of existing activityIf you’re already running ads, I review what’s there before touching anything — so we know exactly what we’re working with.
  3. Campaign build or rebuildProper structure, tracking confirmed, copy written. Nothing goes live until it’s right.
  4. Ongoing managementMonthly cycle of optimisation, reporting, and communication. You always know what’s happening and why.

Transparent Pricing — No Surprises

Management starts from £300/month, which covers up to £3,000/month in ad spend. Above that, the fee is 10% of ad spend — so at £4,500/month spend, management is £450/month. Ad spend is paid directly to Google; there is no markup on media. If your budget changes, your fee changes proportionally. Book a call to confirm what applies to your situation.

Frequently asked questions

Do you work with businesses across all of Greater London?

Yes — I work fully remotely, so location within Greater London makes no difference. I manage accounts for businesses from Central London through to the outer boroughs, as well as clients in the surrounding counties of Surrey, Hertfordshire, Buckinghamshire, Berkshire, and West Sussex.

Are Greater London Google Ads costs genuinely higher than elsewhere?

In most sectors, yes. You’re competing against businesses with large budgets targeting the same dense population. That makes campaign structure and negative keyword management more important here than in less competitive markets — waste is expensive.

What niches do you specialise in?

Ecommerce and D2C brands, and home services or trades businesses. These are the sectors I know best — the search behaviour, the conversion patterns, the common mistakes. I don’t take on clients outside these niches.

Will a junior manage my account?

No. I manage every account personally. There’s no account manager sitting between us, no junior doing the day-to-day work. If you email me, I reply.

What's the minimum ad spend you recommend for Greater London?

It depends on your sector and goals. CPCs in Greater London are high, so a very small budget can get eaten quickly without much data to optimise from. We’ll cover this on the strategy call and give you a realistic number for your market.

Ready to Stop Wasting Your Google Ads Budget?

If your Greater London campaigns aren't producing a clear return, let's find out why. Book a free 30-minute strategy call and I'll give you an honest assessment — no pitch, no obligation.

Call 07410 907 104 Book a free strategy call