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Why most ads waste money

The problem isn’t Google Ads itself. It’s that most businesses treat it like a set-and-forget system. You launch a campaign, hope for the best, and watch spend creep up while results plateau. Budgets get burned on poor targeting, outdated keywords, or ads that never resonated with your audience in the first place.

I’ve managed over £2M in direct ad spend across 12 years in Google Ads. The pattern is always the same: waste exists in every account. The question is whether you’re finding it and fixing it, or just paying for it.

What I handle for you

The Growth PPC difference

I work alongside Growth PPC, an agency managing £20M+ in ad spend using a zero-junior, senior-led model. That means you get strategy led by people who’ve built and scaled real accounts, not assistants following playbooks. No shortcuts, no excuses.

Transparent pricing for Ferryhill, County Durham and beyond

I charge from £300 per month, which covers up to £3,000 in monthly ad spend. If you’re spending more, the fee is 10% of ad spend (for example, £4,500/month spend = £450/month fee). Your ad spend goes directly to Google — I don’t mark it up or take a cut. You own the account, you control it, you leave whenever you want.

How we start

  1. Free strategy callWe talk about your business, your goals, and whether managed ads make sense for you right now.
  2. Audit & proposalIf you have existing campaigns, I’ll review them. If not, I’ll outline a plan and give you a clear fee for the first month.
  3. Ongoing managementI take over, optimise, report monthly, and keep you in the loop without drowning you in data.

Frequently asked questions

Do you manage ads for businesses in Ferryhill and the local area?

I work with clients across the UK, including County Durham and the North East. I’m UK-wide remote, so location doesn’t matter — I manage your Google Ads account from anywhere.

What happens if I'm not happy with results?

First, we’re honest about what’s realistic. Some businesses benefit massively from ads; others don’t. I’ll tell you upfront if paid search doesn’t fit your offer. If it does and results are slow, we diagnose what’s wrong and fix it — or I’ll tell you it’s time to stop wasting money.

What's your minimum commitment?

Month-to-month. No contracts, no notice periods. You want to leave, you leave. My job is to make you want to stay.

How often do you optimise campaigns?

Daily reviews of performance data, bid adjustments, and keyword performance. I act on what the numbers tell me, not a preset schedule.

Can I see what you're doing in the account?

Yes. You own the Google Ads account; I just have admin access to run it. Log in anytime and see exactly what’s happening.

What industries do you specialise in?

Ecommerce, D2C brands, and home services — trades, builders, plumbers, surveyors. If that’s you, I know your playbook. Other industries are possible; we’d discuss fit on a call.

Ready to stop burning money on ads that don't work?

I'll review your situation, no charge, and tell you honestly whether managed Google Ads is right for you. If it is, we'll agree a fee and get started.

Call 07410 907 104 Book a free strategy call