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The second-opinion problem

You hired someone to handle Google Ads — an in-house person, a junior freelancer, or an agency. But now you’re wondering: are these results normal? Are we spending money in the right places? Is the tracking even working?

The trouble is you can’t easily tell. You’re not a PPC expert, so you trust the person you hired. But trust alone doesn’t guarantee strategy. I’ve seen plenty of accounts where spend is steady, clicks are coming in, but no one’s actually asked whether that spend is working.

What fractional PPC consulting actually means

I’m not here to take over or criticise. I’m here to give you a clear, honest assessment of whether your current approach is sound, spot gaps you can fix now, and help you see what the data’s actually telling you.

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My background

12 years managing Google Ads, £2M+ in direct spend, Google Partner certified. I’ve handled accounts from £1,000/month budget to £50,000+. I’ve also led account teams at Growth PPC, managing £20M+ at scale. That experience means I can spot what’s working and what isn’t quickly.

How a consultation works

  1. Prep callYou give me access to your Google Ads account (read-only is fine), and we talk through what you want clarity on.
  2. Deep reviewI audit the account, pull the data, trace what’s actually happening with your spend.
  3. Consultation sessionI walk you through findings, show you where things stand, and give you a clear recommendation for the next step.

Frequently asked questions

Do you only work with Ferryhill businesses?

No, I work across the UK. Location doesn’t matter — I’m remote and can review accounts for businesses anywhere in England, Scotland, Wales.

I'm in County Durham — can you help me?

Yes, absolutely. Whether you’re in Ferryhill, Durham, Sedgefield, or anywhere in the North East, if you need PPC advisory, I can help.

What if your feedback says we should keep our current person?

Then I’ll tell you that. Not every relationship needs to change. Sometimes the issues are fixable without a switch; sometimes your current person is already doing solid work. I’ll be honest about it.

How much does a consultation cost?

I quote based on the scope of the audit and complexity of the account. Book a call and we’ll agree a price upfront.

Can I hire you after the consultation?

Yes. If the consultation shows you’d benefit from ongoing management, I can take over. I also work fractional — a few hours a month of strategic input if you want to keep your current setup but get expert guidance.

How long does a typical consultation take?

The audit usually takes a few days; the consultation session is typically 60–90 minutes. Depends on account size and complexity.

Need clarity on what's actually happening with your ads?

I'll review your account, give you honest feedback, and tell you exactly what you're dealing with. No sales pitch, no pressure — just straight answers.

Call 07410 907 104 Book a consultation